Digital Publishing: As Crosswords Move Online, Publishers Can Still Make a Profit

Rob Tornoe – the digital editor at Philly.com wrote this column on online crosswords. 

“With Puzzle Me, individuals and small publishers can create puzzles for free, while news organizations with an eye on creating revenue or reader loyalty pay a subscription fee, which comes with added support, help in creating more customized puzzles and detailed access to analytics. The platform also offers video pre-roll ads and targeted display ads in an easy-to embed iframe……..

The power of the platform is newsrooms no longer need a crossword creator to spend hours building an engaging puzzle. New crosswords can be built by just about anyone in the newsroom using just 10-15 questions and answers, allowing them to focus on local news and events relevant to an organization’s specific audience.

The possibilities are endless. Newsrooms could create an engaging puzzle around a breaking news situation or a popular local event or focused on a local sports team. Over in the advertising department, an enterprising sales team could use Puzzle Me to create engaging native ads for local businesses or to promote an important charity in the community…….”

Read the whole article here.