Answers to your Questions


What is the difference between PuzzleMe™ for Publishers and PuzzleMe™ for Consumers?

Use the Publisher option If you already have a crossword puzzle from another source. In this case, we help you run the puzzle online on your site.

Use the Consumer option if you’d like to create a custom puzzle.In this case, someone in your organisation (or even your users) could create puzzles with PuzzleMe and share them with others. The types of games could be crosswords, word searches, or quizzes, The puzzle could also incorporate multimedia.


How do I integrate the PuzzleMe™ platform into my CMS?

We deliver the puzzle as an iframe. It is very easy to embed in one of your CMS pages, just as you might embed a YouTube video or a tweet on an article page. It requires no integration with or changes to your CMS.

Where do the crosswords come from -- do you also supply them?

We do not supply our own crossword puzzles at the current time, but we work with publishers to identify appropriate sources. Crossword puzzles are sometimes country (and of course, language) specific, so you know the best type of puzzles for your audience. For example, even in English puzzles, American, British and Canadian styles can be subtly different.

If you already have a print puzzle, we work with your syndicate or constructor to see if we can import the print puzzles into our platform. If the puzzles are already available in standard formats like .puz or .jpz, there is no problem at all. Sometimes we can write custom converters for other formats).

If you do not have a readily available source of content, we can work with you to identify appropriate constructors. We work with several professional puzzle constructors and can identify one who is appropriate for your needs.

Note: If you run a video ad, it will come from your site. We can tie into your ads system and give you a call back just before the puzzle picker is loaded.


I only have offline puzzles, no electronic version. Can I still use PuzzleMe to make them playable online?

Yes, you can! PuzzleMe creator has a way you can start from an empty grid and directly type in the answers and clues. Publishers whose constructors or syndicates don’t provide digital files often use this route to enter their puzzles directly, following which they can embed the puzzle just like one that was imported from another construction tool. Of course, you still need to ensure that you have rights to run the puzzle online.

How long does it take to integrate PuzzleMe? What is needed from my side?

We work with your teams in tech, ads, content and design as needed. Once setup is done, no regular involvement is needed from your side.

A simple implementation can be up and running in minutes. If you need customization and theming it can take 2-3 weeks.


Do you have a solution for mobile apps?

Note that our web-based platform is designed to be responsive, so the puzzles can be played nicely on a mobile or tablet web browser. If needed, you can incorporate this page in a native app for mobile devices.

However, if you need a completely native app, we also have a separate product — a native iOS version of crosswords with support for multimedia clues. That product would be available on a different, software license-based model.

Which languages and character sets does the platform support?

Our platform supports Unicode and international character sets, so the content of the clues or grid can be in any language. The crossword interface itself (e.g. the menu options and help messages) are available in English, French, Spanish, Portuguese, Italian and Slovak. Contact us if you need support for your language!

Which types of crossword puzzles do you support?

Please look at our gallery to see the wide range of crossword types that we support.

If we do not have support for the format you are looking for, please contact us.


Do you support games other than crosswords?

Our main focus is on crossword puzzles, where we believe we are the best in class, worldwide.

We also have beta versions of wordsearch and quiz products and may develop other games like Sudoku in the future. Let us know if you have unique requirements!


Quiz (click on link to see live puzzle),
Wordsearch (click on link to see live puzzle)


How do I monetize my crossword puzzles?

That is up to you. Considering that time spent on a crossword page is among the highest of any page on most publishers’ sites, you can try to monetize PuzzleMe in one of several ways:

  • Video pre-roll advertising: the drop-off due to video pre-roll is negligible in the case of crosswords. Since users are going to spend 10-20 minutes on the page, they don’t mind seeing a 15 second video clip. Also, crosswords are a habit — users know exactly what they are getting into, so they don’t get turned off by ads in front of some content of whose value they are unsure.
  • Display advertising: You can easily have multiple ads on a page – perhaps a top leaderboard, a side-skyscraper and a bottom leaderboard as well. If possible, you can rotate the ads too.
  • Sponsorship: Crosswords appeal to a highly literate and affluent audience, which sponsors want to reach. A simple backdrop, or sponsored-by message can be displayed on the screen for their benefit.
  • Subscriptions: Crosswords are amongst the biggest draws for getting users to subscribe. A $20 subscription/month is an easy sell to a customer who has a habit of solving crosswords and cumulatively spends several hours playing them every month.
Can I put crosswords behind my paywall?

Yes – simply build a CMS page that is already behind the paywall. You can embed the puzzle in an iframe on this page. We can ensure that accesses to the iframe are allowed only from your walled site.


How much do you charge?

Our preferred model is a flat per-gameplay charge (with a reasonable monthly minimum), so that you and we both benefit as usage grows. We can also support other pricing models depending on how you’re going to use the platform.

For pricing details please contact us: puzzlemaster@amuselabs.com

Can I use your puzzle platform for native advertising?

Yes!  Native puzzles can have a theme related to the sponsor. We can help you craft such games.


A crossword game on Pepsi India’s product portfolio. The puzzle showcases all the PepsiCo products that are much loved by Indian youth.

Pepsi Crossword (click on link to see live puzzle)


I am not a crossword expert. How do I use PuzzleMe™ creator?

You don’t have to be a pro to use our PuzzleMe creator. Just type in your questions & answers and click the button ‘Create puzzle’. PuzzleMe does the rest from laying out a grid to providing embed codes, to tracking detailed analytics to enabling social sharing.

Do I need an account to create puzzles?

While you can initially create a puzzle without logging in, you’ll need to login in order to edit or manage your puzzle, or save it beyond 30 days. We recommend using your Gmail or Facebook account to login. There is no separate PuzzleMe registration or login. The User/Password mechanism on the login page is only for our partners.

Once logged in, you’ll be able to get an embed code to embed puzzles (or a series of puzzles, with a picker) into your pages. Additionally, you will be able to access all your puzzles and view detailed analytics through your account.

After you create your puzzle, from the preview page, you can select the embed option that will take you to the login page.

Does your crossword player support Rebus letters and circled squares?

Yes and yes.

Can I add multimedia to a puzzle I created with Crossword Compiler/CrossFire/other tools?

Yes, you can. Simply import the puzzle into the PuzzleMe creator, and then edit the clues to add multimedia to them. Clues can have text, multimedia, or both. 

Do I need an account to play puzzles?

No, you do not.

However, some creators may want you to supply some form of identification, especially when running a contest, so they can contact you if you win.

Can I print my puzzle?

Yes, you can. After you create your puzzle, from the preview page, you can select the print option.

How does the scoring work?

These is the default scoring mechanism: You get 10 points for each correct word completed. Revealing letters or words will cost you points. For each square you reveal, you lose 1 point(s), but you can still get the 10 points if you get the word right. You get no points for a word if you reveal it entirely. The target time to complete this puzzle is 15 minutes. When you complete the puzzle, you will get a bonus of 15 points for every full minute under the target. There is no penalty for going over the time limit.

However, the puzzle’s constructor can change the points assigned above.


Note: Please see the Help section under the hamburger menu at top left of the player for other relevant instructions.


Any unanswered questions? Please Contact Us.