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Amuse Labs Launches Interactive Display Ads with WordroW Puzzles

With publishers competing with big tech for ad spend, this is an idea whose time has come

by Nishant Kauntia

Date: November 30, 2022

Amuse Labs, the company that powers puzzles and games for publishers across the world, has released an innovative new product: puzzle-based banner ads. With these ad units focused on engaging visitors, the company aims to empower publishers to offer unique brand experiences to their advertisers.

As advertising spends get increasingly focused on big tech, publishers have been working hard to distinguish their ad offerings. Brands, on the other hand, are looking for new and unique ways to capture their customers' attention. In this competitive landscape, publishers can carve out a space by offering brands the opportunity to stand out with new, engaging ad formats.

With WordroW-based ad units, Amuse Labs hopes to leverage the proven engagement and retention capabilities of puzzles to create a new format for brand engagement. puzzle-based ad units offer both publishers and brands an exciting new avenue for unparalleled customer interaction.

The WordroW ad units from Amuse Labs are available in two different sizes: 970 x 250 and 300 x 600. Brands will also be able to set a custom message for users who complete the puzzle, encouraging them to engage further with their offerings.

In addition to WordroW, the company has also developed ad units with crosswords, quizzes, jigsaws, and word search puzzles. The complete list of offerings is available on the company's website.

"We're really excited about the ad units. It's an idea whose time has come, and we can't wait to see it adopted widely by publishers across the world," said John Temple, Chairman at Amuse Labs. The company is currently in talks with major publishers to adopt these ad units in collaboration with renowned brands.

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Why Puzzle-Based Interactive Banner Ads Are a Game Changer:

Engagement Redefined
Puzzles have a long-established track record of captivating and retaining users. By incorporating puzzles into banner ads, Amuse Labs enables publishers to provide an engaging and immersive experience that is sure to leave a lasting impression on audiences.

Enhanced ROI
With brands perpetually seeking ways to maximize their advertising dollars, puzzle-based interactive banner ads provide a fresh and dynamic approach. This innovative format offers brands an entirely new advertising option that did not exist before, opening doors to improved ROI and customer engagement.

Standing Out in a Crowded Field
As competition for ad dollars intensifies, platforms must help their advertisers stand out. Amuse Labs' puzzle-based ad units empower publishers to offer unique, attention-grabbing content that resonates with audiences, ensuring brands remain at the forefront of consumers' minds.

Refreshing Customer Experience
In a world inundated with traditional advertising, puzzle-based banner ads offer a breath of fresh air. They provide customers with a captivating and delightful experience, fostering a deeper connection between brands and their target audiences.


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