Innovative Display Ads with Smart Games

With our ad units, brands can deliver their message in a unique, attention-grabbing format. These ad units use puzzles to enhance brand awareness and boost conversions.

Crossword | Static

Crossword Interactive Ad for Hulu
Click on this image for an interactive demo.

Crossword | Animated

See an interactive demo for mobile or desktop formats.


Jigsaw Interactive Ad for Hulu
Click on this image for an interactive demo.


Wordle-style Interactive Ad for Netflix
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Quiz Interactive Ad for Hilton Garden Inn
Click on this image for an interactive demo.

Word Search

Netflix Word Search Interactive Ad
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Interactive display ads in all formats

Interactive display ads are those where consumers can interact with an ad unit.  The novel format of the ads and their ability to keep users engaged makes them attractive to brands and advertisers. Amuse Labs can deliver an entire Smart Games experience, tightly woven with an advertiser’s content and messaging, within the constraints of an ad unit.

Smart Games also provide a safe environment for advertisers because they offer a worry-free experience for users, unlike a lot of news. After engaging with mildly challenging games, users leave with a sense of accomplishment and delight, and positive association with the brand.

Amuse Labs offers interactive display ads in the most common IAB formats – 970×250, 300×600, 300×250 and 728×90, with a choice of suitable games for each format. Pictured alongside are samples of three sizes of ads.

Discuss with us which game types would fit which ad size the best. These interactive games can be delivered with a lightweight footprint (under 1 MB) that enables the game to load fast. The theme of the game as well as the content is completely customizable. We need a lead time of up to 4 weeks to produce a puzzle like this for a new client or campaign. Subsequent builds can be much faster. 

Sponsored games

Multimedia crossword puzzle creating using PuzzleMe platform to promote the Duolingo brand on The New Yorker's website

Companies like Netflix, Delta Airlines and Shopify have used PuzzleMe to run promotion campaigns on popular websites. 

PuzzleMe look & feel customization features, special effects and multimedia features can be creatively leveraged to provide a deeply branded experience to the users. The content of the games can be related to the product being promoted to playfully highlight the campaign elements. 

Here is a puzzle commissioned by Netflix for its show, The Chair. The puzzle clues are related to the theme of the show and the experience folds in Netflix brand assets. As users solve the puzzle, a cut-out of Sandra Oh, the star of the show, periodically comes in to encourage the user to finish the puzzle. When the puzzle is complete, a special audio message recorded by Sandra is played as a reward, and solvers are directed to the show’s website.

Similarly, The New Yorker Brand Labs has run crossword puzzles for Duolingo (link) and Folger’s coffee (link). This puzzle promotes Shopify and its local merchants as part of a campaign in the L.A. Times. This Daily Beast puzzle highlights entries connected to Delta Airlines and this National Post puzzle promotes the movie Tenet.

This Kriss-Kross puzzle promotes Formula-1 racing.

QR code activation

A beer can designed by Lamplighter Brewery, with a crossword puzzle and a QR code for interactive solving

Engagement via games need not always start online. It is possible to engage consumers of physical products as well. PuzzleMe enables activation via QR code or URL printed on a label or a sticker that is attached to the product. 

A restaurant can keep its patrons busy at the table while waiting for their food to arrive, by triggering a game via a QR code on the table. The whole party can know more about the restaurant or special menu items via simple, fun games triggering their taste buds and leaving a lasting positive brand impression on their minds. Contact details can be collected in the process too, to build a following. 

The image here is the label on a beer can sold by Lamplighter Brewery in Boston. The grid is printed directly on the can and a QR code directs solvers to this interactive page where solvers can complete the puzzle online.

Capture attention in an exciting new format.

Use PuzzleMe games to promote your business.

What's your pricing?

Our preferred model is a flat per-gameplay charge (with a reasonable monthly minimum), so that you and we both benefit as usage grows. We can also support other pricing models depending on how you’re going to use the platform.

For pricing details please contact us:

How can I use gamified ads on my site?

Adding gamified ads to your website is easy. Get in touch with us to create the game for the ad. Once we create your game, you simply have to paste our embed code on on your website.

Can I collect names and emails using PuzzleMe?

Yes, PuzzleMe has native contact forms to help you build a database of your visitors. Get in touch with us at, and we’ll be happy to help you activate the feature.