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Promoting your puzzles

Objective

Learn how to effectively promote your puzzles to increase engagement and drive traffic to your platform.

Why game promotion matters

Increase engagement & retention

Games turn users from passive observers into active participants. The engagement keeps your brand fresh in users' minds and makes them curious about what's next, building consistent daily engagement.

Drive traffic to the site/app

Games act as a traffic magnet, featuring them prominently can lead to higher overall site or app visits. With interactive puzzles, users are motivated to visit your site for fun, which increases overall traffic and time spent on your platform.

Leverage social sharing & virality

Promoted games have a better chance of being shared on social platforms, bringing in new users organically. Configure social sharing to enable users to share their scores and achievements.

Best practices of puzzle placement

Here are a few things you can try to make more people notice and play your puzzles:

1. Side menu bar

Use a clear, engaging label such as "🧩 Games" or "Puzzles" in the side menu. Placing the link higher in the menu ensures better visibility without scrolling. Adding a small icon next to the label can help it stand out and attract more clicks.

2. Homepage banner

Feature a visually appealing banner on the homepage with a short message such as "Play Today's Puzzle" or "Challenge Yourself Daily." Use vibrant colours or puzzle-related imagery to make it stand out, and update the banner regularly to reflect fresh content. Learn about branding and theming to create consistent visual experiences.

3. Newsletters

Include a consistent puzzle section in your newsletters, such as "Puzzle of the Day." Newsletters are among the best drivers of awareness and usage of games, with puzzle links regularly cited as the most clicked items. See our newsletter guidelines for detailed best practices, examples, and implementation strategies.

4. Header menu

Add a dedicated item in the top navigation bar labelled "Games" or "Puzzles." If multiple games are available, consider using a dropdown to list them individually.

In the website footer, where users find links like "About Us" or "Careers", add a section labelled "Games" or "Play Puzzles." Even a simple link here can increase visibility for users who scroll down.

Simple tips for promoting games

Post regularly on social media

Share fun facts, puzzles of the day, or leaderboard shout-outs to boost visibility. Use social sharing features to make it easy for users to share your puzzles.

Use push notifications (if applicable)

A short push like "Your crossword is waiting!" works great on mobile apps. For mobile integration, explore our platform integration options including mobile apps and messaging platforms.

Highlight streaks or leaderboards

Remind users to keep up their streak or check their rank—it creates a sense of challenge and habit. Track streak engagement in your analytics to see how this feature drives repeat visits. For contests and competitions, explore our contest features to create engaging leaderboards.

Pro tip

Start with one or two promotion strategies and measure their impact before expanding. Track which placements drive the most engagement and focus your efforts there. Use our analytics guide to measure success and optimize your promotion strategy.