Solutions for Publishers

PuzzleMe™ games are great for building loyalty and habit, and can be monetized by publishers in many ways.

Monetize Games with Ads

LA Times games page for crosswords, sudoku and word search

Host habit-building games
Daily puzzles like crosswords and sudoku are habit-building. Readers return to your website every day for the latest puzzle.

Build ad real-estate
Puzzle solvers spend a lot of time on your site. The opportunity to show them the right ads is immense.

Add video ads to your games
Use our in-built ad features to load pre-roll video ads before games, or simply embed games on a page that’s set up with banner ads.

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Add Games To Your Subscription Bundle

Provide subscriber-only games
Give your subscribers more reasons to subscribe by adding PuzzleMe games behind a paywall.

Decrease Churn Rate
Subscribers who engage early on with puzzles have a lower churn rate than those who don’t, according to this analysis by the Wall Street Journal.

Sell a separate games subscription
Offer your audience a separate games app like the Guardian Puzzles app on iOS and Android, built by Amuse Labs.

AS SEEN ON: 

The Guardian logo
The Guardian Puzzles App
“[Puzzles] is one of the site sections with the highest ratio of subscribers-to-overall visitors… People who subscribe really value our crossword.”

Liz Maynes Aminzade, The New Yorker

Innovative Ads for Your Clients

A crossword puzzle created to promote the Netflix original series - The Chair
Drive brand recall
Use our games to deliver brand messaging to your audience. They’ll never forget it.
 
Personalise games
Make the games reflect the brand’s colors, sounds, logos, and content. Build a unique puzzle aligned with the brand’s identity. 
 
Bring results for sponsors
Impress sponsors with innovative ad formats. Get skyrocketing engagement metrics.
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Movie and product launches

Crossword puzzle creating using PuzzleMe platform to promote Christopher Nolan's movie 'Tenet'

This themed puzzle created by the Postmedia group in Canada demonstrates how puzzles can be part of launches and events. The puzzle is based on Christopher Nolan’s blockbluster movie Tenet and was released in Canada during the movie’s promotion. All the clues and answers are related to this movie and can be used as an engagement tool to create buzz amongst audiences.

This example illustrates how a puzzle can be themed for different types of events.

Click here to try the puzzle on the National Post’s website.

Capture the Moment with Thematic Crosswords

The New Haven Independent creates crossword puzzles on topics of local interest. The puzzles include multimedia and are highly topical to the conversation in New Haven. Click here to go to the site.

Another example of multimedia puzzles in a local news context is a set of puzzles done by WCPO, a TV station in Cincinnati. Click here to solve a puzzle on Cincinnati neighborhoods.

A topical news crossword puzzle with image clues, created by The New Haven Independent