🧩 A Netflix Ad with a Crossword!

Dear Reader, 

You’re reading the monthly newsletter from Amuse Labs, covering the world of puzzles, publishing, and updates to PuzzleMe™, the most advanced digital platform for smart games. 

Netflix Launches Ad Campaign with PuzzleMe

We’re thrilled that Netflix partnered with The Atlantic to launch an interactive ad campaign using PuzzleMe. The campaign promotes “Zero Day,” an upcoming cyber thriller starring Robert De Niro, through an engaging mini-puzzle.

The crossword in the ad entertains players while building anticipation for the series. Clues like “Unauthorized computer intruder” and “Targeted online messages” help immerse solvers in the film’s cybersecurity narrative.

This collaboration is a great example of how PuzzleMe can be used to transform traditional digital advertising into interactive brand experiences. Brands can leverage our platform to create campaigns that capture and retain audience attention. Reach out today if you’d like to collaborate with us to run interactive ads. 

A Special Sunday Puzzle for Groundhog Day

Crossword constructor Evan Birnholz created a delightful grid for Groundhog Day in his Sunday Crossword series for Washington Post. The puzzle uses clever wordplay to make it so that down entries work whether or not the word “shadow” appears in the across answers.

We built a custom animation for this special puzzle that activates upon completion, reinforcing the theme. This combination of clever construction and PuzzleMe’s interactive design demonstrates how crosswords can delight users by going beyond traditional solving experiences.

A New Life for The New Yorker’s Cartoons

The New Yorker’s iconic cartoons take on new life in a new game called Laugh Lines. By transforming their renowned cartoons into interactive challenges, this new offering creates a fresh engagement channel that resonates deeply with The New Yorker’s sophisticated audience.

The game masterfully bridges the publication’s heritage with modern interactive entertainment, demonstrating how traditional media assets can be reimagined for today’s digital audience.

From the Crossworld

PuzzleMe Spotlight

A selection of updates from PuzzleMe, the most advanced digital platform for games

1. Choose Difficulty Levels for AI Quizzes

We’re delighted to see creators adopt AI to create quizzes, crosswords and Word Search puzzles on PuzzleMe. We have a lot of different features planned for AI puzzle creation. Most recently, we introduced quiz difficulty levels, allowing creators to set the difficulty level they want for their quiz. 

It’s fascinating to see how different the games can be for the same topic when you choose different difficulty levels. Try using AI to create a quiz today, and experience the magic for yourself.

2. Customize Start and End Screens

Did you know that you can add images, links, and custom text to the start and end screen of your puzzle? With the PuzzleMe editor, you can format your text, and add multimedia and links right within the editor.

On the start screen, you can insert instructions or information about the theme or constructor of the puzzle. Use the end screen to direct solvers to the right call-to-action or encourage them to sign up for your newsletter.

3. We’re in the New York City area!

This is not one of our typical product updates, but we’re excited to share that we’ve opened a new US office in the East Coast. Our VP of Growth and Business Operations is now based in the New York City area. 

If you’re in the area, we’d love to meet and explore ways of working together. Reach out to us here to set up a meeting.

About Us

Amuse Labs is the creator of PuzzleMe™, the leading digital platform for Smart Games. It is a B2B SaaS company trusted globally by brands and publishers, powering Crosswords, Sudokus, Jigsaws, Quizzes, Word Searches and more. Explore opportunities to partner by sending a note or applying if you’d like to work with us!