Answers to your Questions


What is the difference between PuzzleMe™ for Publishers and PuzzleMe™ for Consumers?

Use the Publisher option If you already have puzzles from some source. In this case, we help you run the puzzle online on your site.

Use the Consumer option if you’d like to create a custom puzzle. In this case, someone in your organization (or even your users) could create puzzles with PuzzleMe and share them with others. The types of games could be crosswords, word searches, or quizzes, The puzzle could also incorporate multimedia.


How do I integrate the PuzzleMe™ platform into my CMS?

We deliver the puzzle as an iframe. It is very easy to embed in one of your CMS pages, just as you might embed a YouTube video or a tweet on an article page. It requires no integration with or changes to your CMS.

Where do the puzzles come from -- do you also supply them?

We do not supply our own crossword puzzles, but we work with publishers to identify appropriate sources. We can supply sudoku and wordsearch puzzle content. Crossword puzzles are sometimes country (and of course, language) specific, so you know the best type of puzzles for your audience. For example, even in English puzzles, American, British and Canadian styles can be subtly different.

If you already have a print puzzle, we can work with your syndicate or constructor to see if we can import the print puzzles into our platform. If the puzzles are already available in standard formats like .puz or .jpz or .xml, there is no problem at all. Sometimes we can write custom converters for other formats.

If you do not have a readily available source of content, we can work with you to identify appropriate constructors. We work with several professional puzzle constructors and syndicates, and can identify one who is appropriate for your needs.

Note: If you run a video ad, it will come from your advertising system. PuzzleMe can integrate with any VAST compliant ads system (such as DFP video) very easily.


I only have offline puzzles, no electronic version. Can I still use PuzzleMe to make them playable online?

Yes, you can! PuzzleMe creator has a way you can start from an empty grid and directly type in the answers and clues. Publishers whose constructors or syndicates don’t provide digital files often use this route to enter their puzzles directly, following which they can embed the puzzle just like one that was imported from another construction tool. Of course, you still need to ensure that you have rights to run the puzzle online.

How long does it take to integrate PuzzleMe? What is needed from my side?

We work with your teams in tech, ads, content and design as needed. Once setup is done, no regular involvement is needed from your side.

A simple implementation can be up and running in minutes. If you need customization and theming it can take 2-3 weeks.


Do you have a solution for mobile apps?

Note that our web-based platform is designed to be responsive, so the puzzles can be played nicely on a mobile or tablet web browser. If needed, you can incorporate this page in a native app for mobile devices.

However, if you need completely native apps, we can also provide Andoid and iOS app-packaged version of PuzzleMe with native features like disconnected operation and notification. These products product would be available on a different, software license-based model.

Which languages and character sets does the platform support?

Our platform supports Unicode and international character sets, so the content of the clues or grid can be in any language. The crossword interface itself (e.g. the menu options and help messages) are available in English, French, Spanish, Portuguese, Italian, Norwegian, German and Slovak. Contact us if you need support for your language!

Which types of crossword puzzles do you support?

Please look at our gallery to see the wide range of crossword types that we support.

If we do not have support for the format you are looking for, please contact us.

Do you support just crosswords or other games too?

We are best known for PuzzleMe Crosswords, the leading crosswords platform, worldwide. In 2019, we have extended our the PuzzleMe product family to more knowledge games including Wordsearch and Sudoku, and we have a beta version of a quiz product. If you have ideas for other games, talk to us!

All our games are built on the same leading-edge platform and offer standard features like social play, multimedia support, contesting, deep analytics, theming options, puzzle lifecycle management, etc. So you can have high-quality games, with your unique content embedded in them, that look and feel consistent with each other and with your brand.


How do I monetize my puzzles?

That is up to you. Considering that time spent on a crossword page is among the highest of any page on most publishers’ sites, you can try to monetize PuzzleMe in one of several ways:

  • Video pre-roll advertising: the drop-off due to video pre-roll is negligible in the case of crosswords. Since users are going to spend 10-20 minutes on the page, they don’t mind seeing a 15 second video clip. Also, crosswords are a habit — users know exactly what they are getting into, so they don’t get turned off by ads in front of some content of whose value they are unsure.
  • Display advertising: You can easily have multiple ads on a page – perhaps a top leaderboard, a side-skyscraper and a bottom leaderboard as well. If possible, you can rotate the ads too.
  • Sponsorship: Crosswords and other puzzles appeal to a highly literate and affluent audience, which sponsors want to reach. A simple backdrop, or sponsored-by message can be displayed on the screen for their benefit.
  • Subscriptions: Puzzles are amongst the biggest draws for getting users to subscribe. A $20 subscription/month is an easy sell to a customer who has a habit of solving crosswords and cumulatively spends several hours playing them every month.
Can I put the puzzles behind my paywall?

Yes – simply build a CMS page that is already behind the paywall. You can embed the puzzle in an iframe on this page. We can ensure that accesses to the iframe are allowed only from your walled site.


How much do you charge?

Our preferred model is a flat per-gameplay charge (with a reasonable monthly minimum), so that you and we both benefit as usage grows. We can also support other pricing models depending on how you’re going to use the platform.

For pricing details please contact us: puzzlemaster@amuselabs.com

Can I use your puzzle platform for native advertising?

Yes!  Native puzzles can have a theme related to the sponsor. We can help you craft such games.

Here are a couple of examples:

A multimedia crossword puzzle on Pepsi’s product portfolio in India.

A wordsearch puzzle onMicrosoft’s hardware products. 



I am not a crossword expert. How do I use PuzzleMe™ creator?

You don’t have to be a pro to use our PuzzleMe creator. Just type in your questions & answers and click the button ‘Create puzzle’. PuzzleMe does the rest from laying out a grid to providing embed codes, to tracking detailed analytics to enabling social sharing.

Do I need an account to create puzzles?

While you can initially create a puzzle without logging in, you’ll need to login in order to edit or manage your puzzle, or save it beyond 30 days. We recommend using your Gmail or Facebook account to login. There is no separate PuzzleMe registration or login. The User/Password mechanism on the login page is only for our partners.

Once logged in, you’ll be able to get an embed code to embed puzzles (or a series of puzzles, with a picker) into your pages. Additionally, you will be able to access all your puzzles and view detailed analytics through your account.

After you create your puzzle, from the preview page, you can select the embed option that will take you to the login page.

Does your crossword player support Rebus letters, circled cells, and images in the grid?

Yes and yes and yes.

Can I add multimedia to a puzzle I created with Crossword Compiler/CrossFire/other tools?

Yes, you can. Simply import the puzzle into the PuzzleMe creator, and then edit the clues to add multimedia to them. Clues can have text, multimedia, or both. 

Do I need an account to play puzzles?

No, you do not.

However, some creators may want you to supply some form of identification, especially when running a contest, so they can contact you if you win.

Can I edit my puzzle with PuzzleMe and integrate the output with my print system?

Yes, you can. After you create your puzzle, from the preview page, you can select several print options, including the option to print only the grid, solution, clues, etc. Publishers can directly import these elements into their publishing system.

How does the scoring work?

These is the default scoring mechanism: You get 10 points for each correct word completed. Revealing letters or words will cost you points. For each square you reveal, you lose 1 point(s), but you can still get the 10 points if you get the word right. You get no points for a word if you reveal it entirely. The target time to complete this puzzle is 15 minutes. When you complete the puzzle, you will get a bonus of 15 points for every full minute under the target. There is no penalty for going over the time limit.

However, the puzzle’s constructor can change the points assigned above.


Note: Please see the Help section under the hamburger menu at top left of the player for other relevant instructions.


Any unanswered questions? Please Contact Us.