Solutions for Brands
Brand focused games are a great medium for brands to engage their customers in a playful and thoughtful way. Games invite meaningful, positive and pleasurable interaction with a brand, with a high recall value.
Amuse Labs offers multiple options for advertisers and brands looking for creative ways to run campaigns.
Game ad units
In an online world where users are overloaded with impersonal display ads all around the page, which are often ignored, interactive ads offer something interesting for the users to engage with. The novel format of the ads and their ability to keep the users engaged for longer periods of time makes them an attractive option for brands and advertisers.
Smart Games also provide a safe environment for advertisers, as the users are in a positive frame of mind and away from other distractions while they’re striving to mildly challenging puzzles that leave them with a sense of accomplishment on completion.
Amuse Labs offers interactive banner ads in the most common formats – 970×250, 300×600, 300×300 and 728×90, with a choice of suitable games for each format.
- 1024x300px ad-unit for Hulu show ‘The Dropout’, with a crossword based on the show (choose unit sizes at the top to see the different layouts)
- 970x250px ad-unit for a Netflix show, with a word search game. The clues represent the characters in the show.
- 728x90px ad-unit for Hilton, with a quiz based on their menu.
Companies like Netflix, Delta Airlines and Shopify have used PuzzleMe to run promotion campaigns on popular websites.
PuzzleMe look & feel customization features, special effects and multimedia features can be creatively leveraged to provide a deeply branded experience to the users. The content of the games can be related to the product being promoted to playfully highlight the campaign elements.
Here is a puzzle commissioned by Netflix for its show, The Chair. The puzzle clues are related to the theme of the show and the experience folds in Netflix brand assets. As users solve the puzzle, a cut-out of Sandra Oh, the star of the show, periodically comes in to encourage the user to finish the puzzle. When the puzzle is complete, a special audio message recorded by Sandra is played as a reward, and solvers are directed to the show’s website.
Similarly, The New Yorker Brand Labs has run crossword puzzles for Duolingo (link) and Folger’s coffee (link). This puzzle promotes Shopify and its local merchants as part of a campaign in the L.A. Times. This Daily Beast puzzle highlights entries connected to Delta Airlines and this National Post puzzle promotes the movie Tenet.
This Kriss-Kross puzzle promotes Formula-1 racing.
Engagement via games need not always start online. It is possible to engage consumers of physical products as well. PuzzleMe enables activation via QR code or URL printed on a label or a sticker that is attached to the product.
A restaurant can keep its patrons busy at the table while waiting for their food to arrive, by triggering a game via a QR code on the table. The whole party can know more about the restaurant or special menu items via simple, fun games triggering their taste buds and leaving a lasting positive brand impression on their minds. Contact details can be collected in the process too, to build a following.
The image here is the label on a beer can sold by Lamplighter Brewery in Boston. The grid is printed directly on the can and a QR code directs solvers to this interactive page where solvers can complete the puzzle online.