Privacy Policy

Last Updated: October 27, 2026

Amuse Labs (“Amuse Labs,” “we,” “our,” or “us”) is committed to protecting the privacy of the people and organizations that interact with our products and services.

This Privacy Policy describes how we collect, use, disclose, and protect personal information in connection with: the PuzzleMe platform (“PuzzleMe”), used to create, manage, and publish games (“Games”); Games published through PuzzleMe on our customers’ websites, applications, and other digital properties (“Digital Properties”); and our website[s] at www.amuselabs.com and https://indiamini.in/ ( “Sites”).

This Policy applies to our direct customers — businesses and individuals who create and manage PuzzleMe accounts (“Account Holders”) — and the players and visitors who interact with Games or our Site[s] (“End Users”).

This Policy should be read together with our Terms of Use. If you are an Account Holder with a separately executed agreement with Amuse Labs, this Policy applies alongside that agreement. Where an Account Holder’s separate agreement contains privacy terms that conflict with this Privacy Policy, those terms will control.

Please read this Privacy Policy carefully. By using or accessing PuzzleMe, our Site[s], or any Game, you agree to this Privacy Policy. If you do not agree with our practices, you should not use or access these properties or provide us with any personal information.

 

1. Who We Are

We offer PuzzleMe, a ‘Smart Games’ platform that enables Account Holders to create, customize, publish and manage games on their Digital Properties for their own End Users through embedded or hosted experiences.

 

2. What Information We Collect

We use the term “personal information” to refer to information that reasonably identifies, relates to, describes, or can be associated with a specific individual. Data that has been de-identified, anonymized, or aggregated so that it cannot reasonably be related back to a specific person is not treated as personal information. The categories of personal information we may collect depend on how you interact with us:

Account Holders

When an individual or organization creates an Account, we collect information provided directly. Once an Account is established, we collect additional information about how the Account is used for employees, administrators, or other individuals the Account holder has authorized to use PuzzleMe on their behalf (“Authorized Users”). The information collected includes:

• Identifiers, such as name, email address, company name, job function, and account credentials;
• Professional information, such as website URL, social media handles, and company details; >
• Commercial information, such as billing details and subscription records, processed by us or through our payment providers;
• Usage and activity information, such as login and logout activity, content created or managed, and actions taken within the Platform dashboard; and
• Communications, such as support requests and correspondence.

End Users

No PuzzleMe account is required to play a Game. However, we do collect certain personal information about End Users when they play Games published on Account Holders’ Digital Properties. The information collected includes:

• Device and technical information, such as IP address, browser type, device type, and operating system;
• Behavioral and gameplay data, such as gameplay interactions, event data, feature usage, and session activity;
• An anonymous unique player identifier (UID), used to recognize returning players and enable features like saved progress, streaks, and completed game history, as described further in the Cookie Policy below; and
• User-provided information, such as name, email address, or other information, where the Account Holder has enabled fields for that purpose (for example, in connection with a contest). The scope of this information is determined entirely by the Account Holder.

Website Visitors

When individuals visit our Site, we automatically collect standard web analytics information through cookies and similar technologies. For more information, see our Cookie Policy.

Information From Other Sources

PuzzleMe supports integrations with a range of third-party platforms that Account Holders may connect to their accounts, such as collaboration tools, learning management systems, and publishing platforms. Where an Account Holder enables an integration, data may be exchanged with that platform on behalf of the Account Holder.

Additional information about data we collect and how it is used by us is available at https://amuselabs.com/docs/integration/advanced/data-privacy.

 

3. How We Use This Information

To Provide PuzzleMe

We use Account Holder and Authorized User information to create and manage accounts, authenticate users, process payments, deliver PuzzleMe features, and provide customer support.

To Enable Game Play and Continuity

We use Game User identifiers and gameplay data, on behalf of Account Holders, to power features such as saved progress, streaks, completed game history, and contest participation.

To Improve and Develop PuzzleMe

We use information about how PuzzleMe and Games are used — including aggregated and de-identified behavioral data drawn from across the Platform — to understand engagement patterns, identify areas for improvement, and develop new features. When data is used for this purpose, it is in a form that does not identify any individual or Account Holder

To Communicate With Account Holders

We use contact information to send transactional communications about accounts, including billing and administrative matters, as well as product updates and marketing communications to Account Holders and Authorized Users who have not opted out.

To Secure and Protect PuzzleMe

We use account information, log data, and activity records of Users to monitor for security issues, prevent abuse, and maintain the integrity of PuzzleMe.

AI-Powered Features

PuzzleMe includes AI-powered features to assist Account Holders with content creation, puzzle generation, and related tasks. Account Holders are solely responsible for the data they submit when using AI-assisted features, including ensuring that sensitive or personal information is not entered into AI-powered inputs.

To Comply With Legal Obligations

Personal data may be processed where necessary for us to comply with applicable laws, respond to lawful requests, or enforce the Terms of Use.

What We Do Not Do

We do not, in the operation and development of PuzzleMe and otherwise in connection with our business:

• sell personal data to anyone or share personal data with advertising networks;
• use End Users data for targeted or behavioral advertising;
• combine personal information with other data sets, including sharing or merging data across Accounts; or/li>
• use personal information for AI-related purposes.

 

4. Our Role

Account Holders as Controllers

With respect to End Users, Account Holders act as data controllers and are responsible for: (a) communicating their own privacy practices to their End Users; (b) obtaining all consents, providing all notices, and making all disclosures required by applicable law in connection with the collection of Game User information through PuzzleMe; and (c) responding to privacy requests from their End Users, including requests to access, correct, or delete their information.

For some limited purposes — such as using aggregated and de-identified behavioral data across PuzzleMe for our own analytics and product improvement — we may act as a data controller in respect of derived information that does not identify individuals.

Amuse Labs as Processor

Where we collect and process Game User data on behalf of Account Holders, we do so only as directed by those Account Holders and as permitted by our agreements with them. We process such data only as necessary to provide and improve the Platform. Account Holders who wish to understand how we process Game User data on their behalf, including sub-processing arrangements, may contact us.

Requests From End Users

Because playing a Game does not require a PuzzleMe account, our ability to independently locate or verify data linked to a specific Game User may be limited. End Users who wish to exercise rights over their data should direct requests to the Account Holder whose Game they played. Where a Game User contacts us directly, we will use reasonable efforts to direct that request to the appropriate Account Holder.

 

5. How We Disclose and Share Personal Information

Service Providers

We share personal information with third-party service providers who support the operation of PuzzleMe and our business. These include providers of infrastructure and hosting, authentication, payment processing, customer support, and communications and marketing services. These providers are engaged on a confidential basis and are authorized to use personal information only as necessary to perform services on our behalf

Account Holders and Their Authorized Users

Account Holders and their Authorized Users can view and export Game User analytics and gameplay data associated with their own PuzzleMe accounts, including play-by-play data and, where enabled, user-provided information such as name and email address.

Third-Party Integrations

Where an Account Holder connects a third-party platform or service to their PuzzleMe Account, data may be exchanged with that platform in accordance with the Account Holder’s configuration. Those platforms are not owned or controlled by us and are subject to their own privacy policies. We are not responsible for the privacy or security practices of third-party platforms.

Aggregated Information

We may create, use, and share aggregated, statistical, or derived information from data collected across PuzzleMe — including gameplay interactions and feature usage — to improve PuzzleMe and understand usage trends. This information does not identify individual users or Account Holders and will not be used in a manner that enables re-identification of any individual.

Business Transfers

If we are involved in a merger, acquisition, or transfer of assets, personal data may be transferred as part of that transaction. Notice of any such transfer will be provided to Account holders as required by applicable law.

Legal Disclosure

Personal information may be disclosed where required by applicable law or legal process, or where we reasonably believe disclosure is necessary to protect the rights, property, or safety of Amuse Labs, our Account Holders, End Users, or others.

 

6. How We Protect Personal Information

Personal information is maintained on our servers or those of our service providers and is accessible by authorized personnel as necessary for the purposes described in this Privacy Policy. We implement appropriate technical and organizational safeguards to promote the security of our systems and protect the confidentiality, integrity, and availability of personal information.

No method of safeguarding information is completely secure. If you have reason to believe that your interaction with us is no longer secure, please contact us promptly.

In the event of a data security incident affecting personal information, we will notify Account Holders and, where required by applicable law, affected individuals, in accordance with our legal requirements.

 

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law. Retention periods vary depending on the type of data and the purpose for which it is held. After the applicable retention period, information will be securely deleted or anonymized. Where information has been incorporated into aggregated or derived datasets, individual-level deletion may not be possible, but such data will not be used in a manner that identifies any individual.

Individuals who would like more information about retention practices may contact us.

 

8. Your Choices and Privacy Rights

We respect your communication preferences and your privacy rights. We are committed to complying with applicable privacy, data protection, and marketing laws in all jurisdictions in which we operate. Depending on your location and the laws applicable to you, you may have rights with respect to your personal information, including rights to access, correct, delete, restrict, or port your data, or to object to certain processing. We honor those rights to the extent required by applicable law.

Marketing Communications

Account Holders and Authorized Users who receive marketing communications from us — such as newsletters, product updates, or promotional emails — may opt out at any time by using the unsubscribe link included in any such communication or by contacting us at product-support@amuselabs.com. Opting out of marketing communications does not affect the delivery of transactional or account-related messages, such as billing notices, security alerts, or service updates, which we may need to send in connection with your account.

Privacy Requests — Account Holders, Authorized Users, and Site Visitors

Individuals who have created a PuzzleMe account or visited our Site[s] may submit privacy-related requests — including requests to access, correct, delete, or port their personal information — by contacting us. We will make every effort to respond to verifiable requests within 45 days. Complex requests may take up to 90 days; we will notify you within the initial 45-day period if additional time is required.

Privacy Requests — End Users

Privacy requests from End Users should be directed to the Account Holder who owns or operates the site or platform where the applicable Game was accessed. Because playing a Game does not require a PuzzleMe account, our ability to independently locate or verify data linked to a specific Game User may be limited. Where a Game User contacts us directly, we will use reasonable efforts to direct that request to the appropriate Account Holder.

Cookies and Tracking Technologies

Information about how to manage cookies and other tracking technologies is set out in our Cookie Policy below.
More specific information about the rights of individuals in California, Europe, and the United Kingdom is set out in the sections below

 

9. Children’s Privacy

Our Site is not directed at children under the age of 13, or under 16 in the European Economic Area and United Kingdom. We do not knowingly collect personal information from children below the applicable age threshold. We do not collect age information from End Users and rely on Account Holders to ensure that their use of PuzzleMe complies with applicable laws regarding minors, including obtaining any required parental or guardian consent where where Games are directed at or likely to attract children. Amuse Labs makes no representation regarding the age-appropriateness of content published by Account Holders through PuzzleMe.

If we become aware or have reason to believe that we have inadvertently collected personal information from a child below the applicable age threshold, please contact us. Upon receiving such a request, we will investigate and, where confirmed, promptly delete the relevant information in accordance with applicable law.

 

10. California Privacy Rights

The California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (“CCPA/CPRA”), provides California consumers with specific rights regarding their personal information. This section describes those rights and explains how to exercise them. For purposes of this section, the rights and obligations described apply only to the extent that we are acting as a “business” under the CCPA with respect to your personal information.

Acting as a Service Provider for Game User Data

Where we process Game User data on behalf of Account Holders, we do so as a “service provider” under the CCPA and process that information only as necessary to provide our services to the applicable Account Holder. If you are a California resident and wish to exercise CCPA rights with respect to Game User data, please contact the Account Holder (i.e., the company or publisher whose Game you played), as that entity is the “business” responsible for that information.

Information We Collect as a Business

In our capacity as a controller/business over Account Holder, Authorized User, and Site visitor information, we have collected in the preceding 12 months:

Category	Examples
Identifiers	Name, email address, IP address, device identifiers, account credentials
Commercial information	Billing records, subscription details
Internet or network activity	Platform usage, gameplay interactions, feature usage data
Device and technical information	Browser type, operating system, device type
Professional information	Company name, job function, website
Inferences	>Usage patterns drawn from the above to improve the Platform

This information is collected for the business and commercial purposes described in this Privacy Policy. We do not sell or share personal information for cross-context behavioral advertising.

Your Rights

California residents may exercise the following rights:

• Right to Know — to request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes, and the categories of third parties with whom we share it.
• Right to Delete — to request deletion of personal information we have collected, subject to applicable exceptions.
• Right to Correct — to request correction of inaccurate personal information we maintain about you.
• Right to Opt Out of Sale or Sharing — we do not sell or share personal information for cross-context behavioral advertising. No opt-out is required, but you may contact us to confirm.
• Right to Non-Discrimination — we will not discriminate against you for exercising any of your CCPA rights.

How to Submit a Request

See the Your Choices and Privacy Rights section above. Additional information about contacting us via mail is in the Contact Us section below.

 

11. European Privacy Rights

If you are located in the European Economic Area, Switzerland, or the United Kingdom, this section applies to our collection, use, and disclosure of your personal data and describes additional rights you have under applicable law.

Legal Bases for Processing

We process personal data only when the law permits. We generally rely on the following legal bases:

• Contract Performance — where processing is necessary to deliver the Platform and Services you have requested;
• Legitimate Interests — where processing supports the operation, security, improvement, and development of the Platform, and our interests are not overridden by your rights and freedoms (for example, using aggregated behavioral data for product analytics);
• Consent — where we have asked for and received it (for example, for certain marketing communications and, where required, for cookies); and
• Legal Obligation — where required by applicable law.

Data Controller

Amuse Labs, Inc. is the data controller of personal data collected from Account Holders, Authorized Users, and Site visitors. With respect to Game User data, Amuse Labs acts as a data processor on behalf of the applicable Account Holder, who is the data controller. To understand how a specific Account Holder processes your data as a Game User, please consult that Account Holder’s privacy policy.

International Data Transfers

Personal data may be transferred from the EEA, Switzerland, or the UK to the United States and other countries, including in connection with our use of service providers. Where such transfers occur, we rely on appropriate safeguards, including Standard Contractual Clauses approved by the European Commission and, where applicable, the UK Addendum. For more information about our transfer mechanisms, please contact us.

Data Subject Rights

If you are located in the EEA, Switzerland, or the UK, you have the following rights under the GDPR or applicable equivalent law:

• Right of Access — to receive a copy of the personal data we hold about you and to verify that we are processing it lawfully.
• Right to Rectification — to have inaccurate or incomplete personal data corrected.
• Right to Erasure — to ask us to delete your personal data where there is no good reason for us to continue processing it, subject to applicable legal exceptions.
• Right to Restriction — to ask us to suspend processing of your personal data in certain circumstances.
• Right to Data Portability — to receive your personal data in a structured, commonly used, machine-readable format, where processing is based on consent or contract.
• Right to Object — to object to processing based on legitimate interests, or to processing for direct marketing purposes.
• Right to Withdraw Consent — where processing is based on consent, to withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Complain — to lodge a complaint with your local data protection authority. For EU residents, contact details for national authorities are available on the European Data Protection Board website.

How to Submit a Request

See the Your Choices and Privacy Rights section above. Additional information about contacting us via mail is in the Contact Us section below.

 

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised modification date. Paid Account holders will also receive email notification of material changes. Free Account holders are responsible for checking this page periodically for updates.

The most current version of this Privacy Policy will always be available at www.amuselabs.com. Continued use of PuzzleMe after any changes take effect constitutes acceptance of the updated policy.

 

13. Contact Us

For privacy-related questions, requests or complaints, contact us at:

Amuse Labs, Inc
475 Arkansas Street
San Francisco, CA 94107, USA

Email: dpo@amuselabs.com