Solutions for Publishers
PuzzleMe™ games are great for building loyalty and habit, and can be monetized by publishers in many ways.
Monetize Games with Ads
Host habit-building games
Daily puzzles like crosswords and sudoku are habit-building. Readers return to your website every day for the latest puzzle.
Build ad real-estate
Puzzle solvers spend a lot of time on your site. The opportunity to show them the right ads is immense.
Add video ads to your games
Use our in-built ad features to load pre-roll video ads before games, or simply embed games on a page that’s set up with banner ads.
Add Games To Your Subscription Bundle
Provide subscriber-only games
Give your subscribers more reasons to subscribe by adding PuzzleMe games behind a paywall.
Decrease Churn Rate
Subscribers who engage early on with puzzles have a lower churn rate than those who don’t, according to this analysis by the Wall Street Journal.
Sell a separate games subscription
Offer your audience a separate games app like the Guardian Puzzles app on iOS and Android, built by Amuse Labs.
Innovative Ads for Your Clients
Using PuzzleMe, brands can engage with their customers in a playful and thoughtful way. Games invite meaningful, positive and pleasurable interaction with a brand, with a high recall value.
Here is a puzzle commissioned by Netflix for its show, The Chair. The puzzle clues are related to the theme of the show and the experience folds in Netflix brand assets. As users solve the puzzle, a cut-out of Sandra Oh, the star of the show, periodically comes in to encourage the user to finish the puzzle. When the puzzle is complete, a special audio message recorded by Sandra is played as a reward, and solvers are directed to the show’s website.
Similarly, The New Yorker Brand Labs has run crossword puzzles for Duolingo (link) and Folger’s coffee (link). This puzzle promotes Shopify and its local merchants as part of a campaign in the L.A. Times. This National Post puzzle promotes the movie, Tenet.
This Kriss-Kross puzzle promotes Formula-1 racing.
Puzzles can also be embedded within ad units of standard IAB sizes, or as part of chat messaging in a progressive web app. Read more on our Solutions for Brands page.
Movie and product launches
This themed puzzle created by the Postmedia group in Canada demonstrates how puzzles can be part of launches and events. The puzzle is based on Christopher Nolan’s blockbluster movie Tenet and was released in Canada during the movie’s promotion. All the clues and answers are related to this movie and can be used as an engagement tool to create buzz amongst audiences.
This example illustrates how a puzzle can be themed for different types of events.
Click here to try the puzzle on the National Post’s website.
Engage Readers On Niche Topics
The New Haven Independent creates crossword puzzles on topics of local interest. The puzzles include multimedia, and are highly topical to the conversation in New Haven. Click here to go to the site.
Another example of multimedia puzzles in a local news context is a set of puzzles done by WCPO, a TV station in Cincinnati. Click here to solve a puzzle on Cincinnati neighborhoods.
PuzzleMe has many more use cases. We can provide other word or logic based games on request. Please contact us to discuss how PuzzleMe can help you.