🧩 Your Puzzles on Apple News?

You’re reading the monthly newsletter from Amuse Labs, covering
the world of puzzles, publishing, and updates to PuzzleMe™, the most
advanced digital platform for smart games.

PuzzleMe Games on Apple News+ with Prima Magazine

Prima, a UK-based publisher, is now publishing its PuzzleMe games on Apple News+. We helped Prima make the puzzle playable on Apple’s news app, enabling them to tap into a powerful distribution channel. Prima readers who prefer Apple News will now be able to experience the publisher’s games with a smooth user interface.

With traditional distribution models under threat, online publishers are trying to find new ways of reaching their audience. We’re glad that we were able to help Prima magazine meet their readers where they already are. If you’d like for your puzzles to be playable inside Apple News+, reach out to us today.

VISA Employees Celebrate Women’s Day with Puzzles

VISA wanted to go a step further for its International Women’s Day celebration earlier this year, and they decided to do it with puzzles. The company created an internal campaign called EmpowHER Quest to create awareness about gender equality at the workplace, and added some fun and games to the experience with PuzzleMe.

Nexus, a leading quizzing company, created a quiz for VISA using PuzzleMe. They designed a five-day puzzle series on the PuzzleMe platform for VISA, including a mechanism for employees to submit a pledge aligned with VISA’s values. Read more about the event here.

Wausau Pilot Monetizes Puzzles with Local Business Sponsorships

We recently had the pleasure of chatting with Shereen Siewert, founder of The Wausau Pilot and Review, a local publication in Wausau, Wisconsin . The publisher pitches its games page as an opportunity for local businesses to get in front of their target audience. When asked about how other publishers can monetize in this way, Siewert said:

“It helps to be a local business selling to a local advertiser. You already have a relationship; they’re familiar with you and your product. They probably play the puzzles themselves, or at least they’ve seen them, so they know people are seeing them.”

Siewert also appreciated PuzzleMe’s analytics features, saying that it helps to be able to say to a sponsor, “Look, they’re spending four minutes on this page, and your ad will be right there.” Read the full interview to learn about Siewert’s journey and how the Wausau Pilot monetizes games.

1. PuzzleMe APIs for Your Workflows

Did you know you can interact with PuzzleMe using our API? Enterprise customers can use the API to read all types of data, including account analytics such as loads, completions and more. You can also fetch puzzle-level details such as title, author, and publication time.

Imagine automating the inclusion of daily puzzles in your newsletter, or seeing puzzle analytics on your dashboard of choice. In the future, we’re planning to make the API much more powerful, adding the ability to create puzzles programmatically, integrate more deeply with your publishing environment and more. If you’re on the Enterprise plan, reach out to us to explore ways in which our API can enhance your workflows.

We understand that great puzzle experiences are often built through team collaboration. That’s why PuzzleMe accounts on the Professional plan and above can now invite additional users. If you haven’t yet, invite your team by navigating to your account details page.

Imagine that a game constructor creates a puzzle, the marketing person adds branding and call-to-action buttons, and the web developer gets the code snippet and embeds it on your website and app, all from one account. With multi-user support, PuzzleMe is the perfect platform for teams that want to create amazing gaming experiences.

Note: We mentioned in the last edition that PuzzleMe games can be played on Apple News. While the integration remains available, please note that support for PuzzleMe games on the Apple News platform is at Apple’s sole discretion.

About Us

Amuse Labs is the creator of PuzzleMe™, the leading digital platform for
Smart Games. It is a B2B SaaS company trusted globally by brands and
publishers, powering Crosswords, Sudokus, Jigsaws, Quizzes, Word Searches
and more. Explore opportunities to partner by sending a note or applying if
you’d like to work with us!