SEO/AEO Analyst

About the role

As the SEO and AEO Analyst at Amuse Labs, you’ll own and execute a high-impact organic growth strategy that drives qualified traffic, product sign-ups, and revenue. This is a hands-on role for someone who combines SEO expertise, analytical thinking, experimentation, and strong execution—and is excited about the evolving world of AI-powered search and answer engines.

What You’ll Do

• Own end-to-end SEO and AEO strategy for amuselabs.com with a focus on organic visibility, qualified traffic, sign-ups, and revenue
• Identify and capture high-intent searches by our customers and community (puzzle makers, publishers, educators, marketers and HR professionals)
• Conduct keyword, search-intent, SERP, competitor, and content-gap research to identify scalable growth opportunities
• Build content strategies, topic clusters, and search-focused roadmaps aligned with business goals, product priorities, and customer journeys
• Optimize landing pages, product pages, blogs, and solution pages for rankings, CTR, conversions, featured snippets, and AI-powered search visibility
• Apply AEO/GEO best practices to improve content discoverability, structure, entity understanding, and visibility across emerging answer-engine experiences
• Lead technical SEO initiatives like crawlability, indexation, site architecture, internal linking, Core Web Vitals, JavaScript SEO, canonicalization, sitemaps, robots.txt, and structured data
• Run SEO/AEO experiments and use data to improve rankings, organic CTR, qualified traffic, engagement, and conversions
• Analyze competitors, search trends, SERP features, and AI search experiences to identify content, technical, and visibility opportunities
• Collaborate with paid marketing teams to improve funnel performance

What We’re Looking For

• 2+ years of hands-on SEO experience, preferably in B2B SaaS, technology, or product-led businesses
• Proven ability to grow organic traffic, qualified leads, product sign-ups, pipeline, or revenue
• Strong understanding of technical SEO, on-page optimization, keyword research, search intent, content strategy, and competitor analysis
• Working knowledge of AEO/GEO and AI-powered search, including structured content, entity optimization, Schema.org, and direct-answer experiences
• Experience with Google Search Console, GA4, Ahrefs/SEMrush, and SEO/AEO reporting/analytics tools
• Experience working with CMS platforms; WordPress experience is a plus
• International exposure, international SEO, multilingual content, or knowledge of multiple languages is a plus

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)

Growth Paths

This role is a great gateway to a leadership role in marketing and gives you 360 degree exposure to all aspects of marketing in our small team.

You can expect to work on fast-paced and innovative projects with a world-class team. We are based out of a nice WeWork office in Bangalore. This is a great opportunity for someone who wants to get into a product management role. As a creative team, we work closely together in the office and work-from-office all days of the week is required.

Salary Range: 18-25 LPA CTC, based on experience, with fast growth for high performers.

To apply, or for any queries, write to us at jobs@amuselabs.com
Please read more about us and explore our website before applying.