VISA Celebrates Women’s Day with PuzzleMe x Nexus

The Challenge: Gender Equality Awareness for International Women’s Month

VISA wanted to foster a stronger sense of commitment towards gender equality among its employees. They sought a way to actively involve their workforce in these initiatives, aiming to move beyond passive communication and encourage employees to make tangible pledges.

The Solution: A Pledge-Based Puzzle Campaign

Nexus, a leading quizzing company, designed a five-day puzzle series on the PuzzleMe platform for VISA, incorporating a unique element to drive employee commitment. Instead of a traditional contest with winners, this campaign focused on encouraging personal pledges.

Daily Engagement: Each day featured a different type of puzzle (word web, quiz, crossword), ensuring variety and sustained interest.

The Pledge Layer: An additional layer was integrated where employees were invited to submit a pledge – a commitment to a specific action or behavior aligned with VISA’s values or initiatives. These pledges were submitted anonymously through the PuzzleMe platform.

Visual Reinforcement: The anonymous pledges collected through PuzzleMe were then used to create a word cloud, highlighting key phrases and sentiments. This word cloud, filled with positive words reflecting employee commitment, was then shared back with the employees, visually reinforcing the collective enthusiasm and encouraging further participation.

“VISA wanted to go beyond simply informing their employees; they wanted to inspire a sense of personal commitment. PuzzleMe’s flexibility allowed us to integrate a pledge submission mechanism directly into the quiz experience, transforming a fun activity into a powerful tool for fostering a culture of action and accountability.”

The Impact of EmpowHER Quest

The pledge campaign, which VISA internally named “EmpowHER Quest” successfully:

• Encouraged Active Participation: It moved beyond passive consumption of information and prompted employees to actively reflect and commit to specific actions.
• Generated Tangible Pledges: The campaign captured close to 260 anonymous pledges from participating employees, demonstrating a significant level of engagement and willingness to commit.
• Cultivated a Sense of Community: The creation and sharing of the word cloud fostered a sense of collective commitment and highlighted the shared values within the organization.

Key Takeaway: PuzzleMe can be creatively utilized to encourage active participation and gather commitments from employees, making it a valuable tool for building a stronger sense of engagement and shared purpose within an organization.