How to Add Games to Your Newsletter

by on in Use Cases

In 2024, inboxes are flooded with emails, you can stand out with games for newsletters. Adding games to your emails not only differentiates your content but also fosters engagement, increases open rates, and encourages active participation.

Why Add Games to Newsletters

Here’s why adding games to newsletters is a great idea:

  • More Engagement
    Interactive puzzles and games turn readers from passive viewers into active participants. This engagement makes your brand memorable and keeps subscribers eager for your next newsletter.
  • Higher CTR
    Games and puzzles act as compelling CTAs, significantly boosting newsletter CTRs. They provide clear insights into audience preferences by driving interaction.
  • More Website Visits
    PuzzleMe’s interactive content encourages subscribers to visit your site for more, increasing traffic and showcasing your offerings, leading to longer engagement.
  • Better Open Rates
    Exciting puzzles and games in your newsletters transform them into highly anticipated events, leading to consistently better open rates and keeping readers waiting for your next campaign.

How Morning Brew Uses Games in its Newsletters

Morning Brew, a daily business news digest, provides a stellar example of games in newsletters done right. They have mastered the art of blending informative content with interactive elements to keep their readers engaged and entertained.

Morning Brew occasionally incorporates puzzles and brain teasers that align with their brand’s witty and intellectual persona. When asked about their puzzle strategy, this is what Mary Tobler, Morning Brew’s Puzzle Editor, had to say:

“Games and puzzles create a huge daily engagement for a large section of our audience… We consistently see high return on what we’re putting in puzzles and games.”

Morning Brew uses PuzzleMe to share games in its newsletters. Here’s how you can add games to your website, and then link them from your newsletters.

How to Add Games to Your Newsletter

For companies looking to emulate Morning Brew’s success, PuzzleMe offers a seamless solution. Here’s how you can create engaging games with PuzzleMe and share them with your newsletter subscribers:

Step 1: Choose Your Game Type

PuzzleMe offers a wide array of games, including crosswords, sudokus, jigsaws, word searches, and quizzes. Depending on your audience’s interests and your content theme, select a game that best fits your newsletter’s objectives.

Step 2: Customize Your Game

With PuzzleMe, customization is key. You can tailor your chosen game to match your brand’s look and feel, ensuring consistency across your communications. Customize the game’s difficulty, theme, and even include brand-specific questions or challenges to make the game uniquely yours.

Step 3: Embed the Game or Share a Link

Please note: It is not possible to embed games inside emails, as most mainstream email clients like Gmail and Outlook don’t support them.

Once your game is ready, PuzzleMe generates an embed code and a direct link, both of which can be used to share your game. You can choose to embed the game on your website or share the direct link to the game. Unfortunately, embedding games inside emails is not supported by mainstream email providers like Gmail and Outlook.

Step 4: Analyze and Optimize

After your newsletter is sent, track how your subscribers interact with the game. PuzzleMe provides analytics on engagement metrics, such as completion rates and time spent on the game. Use this data to refine your approach, selecting game types and themes that resonate most with your audience.

Final Thoughts

Incorporating games into newsletters is a creative and effective strategy to enhance engagement, increase open rates, and stand out in crowded inboxes. With tools like PuzzleMe, creating and embedding interactive games in your newsletters is easier than ever. By providing your subscribers with a unique and enjoyable experience, you can foster a deeper connection with your audience and build a loyal following. So why not take the leap and add a game to your next newsletter? Your subscribers will thank you for it.

Nishant Kauntia
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