Job Location: Bengaluru

About the role

As the SEO Analyst at Amuse Labs, you’ll be responsible for building and executing a high-impact SEO strategy that drives qualified traffic, product sign-ups, and revenue. You’ll work closely with marketing and engineering teams to improve search visibility across our core SaaS offerings. This is a hands-on role for someone who loves data, experiments, and shipping growth initiatives.

What You’ll Do

• Own the end-to-end SEO strategy for amuselabs.com and related properties
• Drive organic traffic growth for high-intent keywords (e.g., puzzle maker, audience engagement tools, games for employee engagement)
• Conduct keyword research and build scalable content plans aligned with business goals
• Optimize on-page SEO across landing pages, blogs, and product pages
• Partner with content and design teams to create search-optimized, high-converting assets
• Lead technical SEO initiatives (site health, Core Web Vitals, indexing, schema, crawlability)
• Run SEO experiments to improve rankings, CTR, and conversions
• Track performance using tools like GSC, GA, Ahrefs/SEMrush, and build dashboards
• Monitor competitors and identify growth opportunities
• Collaborate with paid marketing to improve blended CAC and funnel performance

What We’re Looking For

• 2+ years of hands-on SEO experience, preferably in B2B SaaS
• Proven track record of growing organic traffic and pipeline
• Strong understanding of technical SEO
• Experience working with content teams and CMS platforms (WordPress a plus)
• International exposure or knowledge of multiple languages

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Flexible work environment
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)
• High-quality team, work with the best

You will be mentored by senior managers and technologists and can expect to work on fast-paced and innovative projects with a world-class team. We are based out of a WeWork office in Bangalore.

Salary Range: 20-30 LPA, based on experience

About Amuse Labs

Since its beginning at Stanford University in 2013, Amuse Labs has established itself very well in the global publishers’ market, as the smart games platform of choice for top leading news publishers of the world, such as The Guardian, The Irish Times, The Los Angeles Times, The Indian Expressand others.

Amuse Labs was co-founded by Sudheendra Hangal, a Ph.D. from Stanford’s Computer Science Department; Jaya Hangal, a member of the team that developed Java at Sun Microsystems; and John Temple, a veteran journalist who has been Managing Editor of the Washington Post and President at First Look Media.

Queries
Write to us at hr@amuselabs.com

Amuse Labs aims to increase its market share in online publishing and enter exciting new markets like employee engagement and gamified advertising. We’re looking for someone who is excited by the opportunity to scale the product through marketing.  

You will play a crucial role in crafting and executing a marketing strategy to attract, engage, and convert our target audience. You will collaborate closely with the business team to help create and execute strategies that drive new inbound interest and sustained engagement.

Key Responsibilities

• Create marketing collateral to showcase our platform’s value and features
• Execute marketing campaigns across different channels and regions to drive results
• Design and implement go-to-market strategies for new and existing markets 
• Support event marketing initiatives with the right marketing collateral
• Track and analyze key metrics to refine marketing efforts based on data
• Engage communities of puzzle creators and enthusiasts who use our platform
• Stay updated on the product, industry trends, and competitors

Skills and Qualifications

Required

• Strong writing skills with excellent English proficiency and grammar
• Creative, detail-oriented, and organized, with a hands-on approach to work.
• Adaptable and eager to learn in a fast-paced startup environment.
• Proficiency in marketing tools like WordPress, HubSpot, SEMrush, and Google Ads.
• Excellent communication skills, both written and verbal.

Preferred:

• A personal interest in crosswords or puzzle-solving
• 1-2 years of experience in marketing, ideally at a B2B SaaS startup
• Proficiency in marketing tools like WordPress, HubSpot, SEMrush, and Google Ads.
• International exposure or knowledge of multiple languages

Benefits

• Salary comparable to that of Tech MNCs and commensurate with experience.
• Annual bonus based on individual and company performance
• Employee and family health insurance cover for Rs. 5 lakhs per year
• Exposure to international markets
• Flexible work environment
• Excellent work culture (supportive, collaborative, autonomy, mentorship, fun, team, learning environment for professional development)
• High-quality team, work with the best

You will be mentored by senior managers and technologists and can expect to work on fast-paced and innovative projects with a world-class team. We are based out of a WeWork office in Bangalore. 

Salary Range: 16- 25 LPA, based on experience

Queries
Write to us at hr@amuselabs.com

About Amuse Labs

Since its beginning at Stanford University in 2013, Amuse Labs has established itself very well in the global publishers’ market, as the smart games platform of choice for top leading news publishers of the world, such as The Washington Post, The Guardian, The Irish Times, The Los Angeles Times, The Indian Express and others. 

Amuse Labs was co-founded by Sudheendra Hangal, a Ph.D. from Stanford’s Computer Science Department; Jaya Hangal, a member of the team that developed Java at Sun Microsystems; and John Temple, a veteran journalist who has been Managing Editor of the Washington Post and President at First Look Media.