Netflix Promotes New Series Using Gamified Ads from Amuse Labs

Netflix is partnering with The Atlantic to publish interactive ad units from Amuse Labs to promote its new series, “Zero Day. The groundbreaking campaign shows how the leading Smart Games platform can help advertisers seeking deeper engagement with their ads and products.

Using PuzzleMe™ from Amuse Labs, Netflix and The Atlantic were able to produce much-loved game types like crosswords and quizzes to build anticipation for the series starring Robert De Niro and Angela Bassett. Then, after its release on Feb. 20, they released new crossword and quiz ads to augment awareness of the cyber thriller. 

The mini crosswords and quizzes are part of the ad units themselves, and give any brand a way to elevate awareness of their product and engage with prospective customers. The ads include calls to action and can appear native to the brands they represent. 

“We’re delighted to see the world’s leading streaming entertainment service work with one of America’s greatest magazines to make its own advertising as enjoyable as its programming,” said Sudheendra Hangal, CEO of Amuse Labs. “We believe interactive ad units are a promising new way for advertisers to improve engagement with their ads and their products.”

Amuse Labs has produced interactive ads for a number of brands, including Shopify and Duolingo. Its platform makes it easy to produce relevant ad content in both custom and IAB ad units. The gamified ads are built on a platform that is already used globally by publishers for their editorial smart games, including The Atlantic, The Washington Post and The Los Angeles Times.

About Amuse Labs:
Amuse Labs is the creator of PuzzleMe™, the leading digital platform for Smart Games. It is an AI-enabled B2B SaaS company trusted globally by brands and publishers, powering Crosswords, Sudokus, Jigsaws, Quizzes, Word Searches and more.