Wausau Pilot Monetizes Games with Local Sponsors

Wausau Pilot and Review, a local online publication in Wausau, Wisconsin, USA, recently launched games with PuzzleMe. The company sold puzzle sponsorships to local businesses, so their ads could appear right above the games solvers would spend 10 or more minutes on. We spoke with Shereen Siewert, founder of The Wausau Pilot and Review, about her journey with puzzles. 

I wanted to start with how you got into starting Wausau Pilot. I know you used to be on air and you were a reporter before that, so I just wanted to know how this came about for you. What was the spark?

I worked many years in radio, and I still have part-time work with Wisconsin Public Radio, but this is very separate from what I do there. I worked for the Wausau Daily Herald, the local newspaper, for quite a few years. Then I was with USA Today’s investigative team at a time when print newspapers were really starting their downward spiral. We saw so many layoffs and cuts in our community news. We saw newspapers here in Wisconsin shifting toward a more regional model, and a lot of the community news was going away.

It troubled me enough that I left the organization and worked for an alt-weekly print newspaper for a year as their news editor, but I was really dissatisfied with that too; there was such a lack of hard news and accountability reporting and I missed that. The community needs that. Ultimately, my husband encouraged me to look into launching my own news organization. As I did my research, I was lucky to have a friend who is wealthy and was able to donate a grant to get us started. I approached him with a business plan, and he granted us startup funds.

I launched this in March of 2017 as an online-only publication, just a one-woman operation at that time. I had already built up a pretty significant reputation as a journalist here in town; my name was well-known in the community. I had a lot of social media followers already and was able to capitalize on that to get the word out. We grew very quickly. Initially, we had a few hundred readers, which grew to a few thousand, and it wasn’t long before we had 20,000, 30,000, 40,000 people a day reading our publication, and I was able to add more staff.

Over the last few years, we’ve evolved into the community’s primary news source. The legacy newspaper has a very diminished presence here; they don’t even have a physical location or a local editor in Wausau. It’s very regionalized, and one of our two main local news channels also laid off pretty much their entire reporting staff. Because I grew up loving newspapers, I wish I could do a print edition, but it’s just not in the cards cost-wise. We’re trying to be what the city’s newspaper, the Wausau Daily Herald, once was, just delivered digitally. We do a lot of government accountability, school, election, business and crime reporting. Because we’re a nonprofit, we are free to everyone and rely on grants, donations from readers, and we supplement that with some advertising and underwriting.

Part of being the community’s newspaper is looking back at what the Wausau Daily Herald historically provided. Part of that isn’t just the hard news; it’s the community stuff. We publish obituaries three times a week for free – we don’t charge hundreds of dollars, because we have a sponsor who underwrites that as a community service. And part of having a community newspaper is offering some fun stuff, too, and that’s where the puzzles come in. I loved doing the crossword every day in my morning newspaper, and now I don’t get it at my house anymore.. We’re trying to replicate those things that people have been missing in a cost-effective way. For a long time, I’ve been looking to add a puzzle of some sort, a horoscope, and those kinds of things you used to get when your newspaper landed on your porch.

That’s why we decided to experiment with the puzzles and see how people liked them. In addition to that, we do a recipe of the week, a cocktail of the week, and a stargazing report every Friday. People love that stuff. Of course, most readers are drawn to the hard news, but the really engaged and loyal readers love those extra features. If we can make that work in a cost-effective way that isn’t a huge drain on our resources—not only money but also time—then that’s how it makes sense for us.

That’s a pretty cool story and a great ambition to replace the daily newspaper. What does your relationship with your audience look like? Is it primarily through social media or email? How do most people discover your content?

We have a large social media following, but I’ll be honest; our Facebook page is just a cesspool. The comments are awful, and it’s impossible to police that in a meaningful way. Time is a limited commodity when you have a tiny staff and monitoring comments is a full time job, even with a handful of volunteers who help us with it. We have a twice-a-day email that goes out to roughly 38,000 subscribers. One goes out at about 6:30 in the morning, the other at 5 o’clock. That’s a great way for us to showcase our top stories. The puzzle always goes in the morning email. It sometimes goes in the afternoon email. Some people just bookmark our page, and we also have an app, so people get content through the app too.

It sounds awesome. Other newsletter-focused companies find that games are really helpful for improving open and click rates because people open the newsletter specifically to find that section. It’s pretty cool that you’re doing that.

This morning, I forgot to post the puzzles in the morning email and people noticed – which tells me something about how much they enjoy it. I can tell you, the people who emailed me this morning about the puzzle not being there didn’t just send an email; they responded directly to the morning newsletter asking, “Where’s my puzzle?”

I wonder what the motivation was for starting the puzzles and games now? It’s been about six months since you started. What prompted the idea to take action?

It all started really when I was reading about The New York Times buying Wordle and how people are so addicted to those games. I thought it was a good time to try a game and see how it goes. I found you through a search. I looked at your page and the publications using your puzzle and wondered if it was something we could afford. That’s how I ended up reaching out. I love puzzles myself and I still play Wordle every morning.

On the creation side, are you personally creating the games? What was the decision-making process for which games to have and how often? I know there’s a Sunday crossword, which is thoughtful since people have more time on Sundays. Could you provide some insight into the thought process behind the final formats you chose?

I knew I wanted something like Wordle, so I did that, and also like the Spelling Bee from The New York Times, so I do the Word Flower. I know people love Sudoku, and I saw an example of someone who did an “impossible” Sudoku, and I thought that would be fun. Then I chose the Word Search. I wanted to start with a manageable amount, so four seemed like a good place to start. Those made sense to me, but that doesn’t mean I won’t look at others, like the jigsaw puzzle. Now that I have a workflow down that makes it easy, time-wise, to get those out, I may add another puzzle or two. Then I’ll make a big splash with readers and say, “Hey, we’re going to try this, tell us what you think.” It’s a good way to interact with them, too.

I’m interested in your relationship with your sponsors, particularly for other local businesses. Was there a pitch around selling the ad space around the puzzles? How does that work? I saw a restaurant advertising on the puzzle page recently.

I was talking with our marketing person and mentioned that the puzzles are doing really well and asked her to think about who might be a good sponsor. We have the ability to put a sponsor’s logo and an ad with the sponsorship. She thought of a business whose budget would work well. She had somebody in mind that she went to and said, “I think this is a good opportunity for you. It’s right within your budget, and people really like it.” It wasn’t a hard sell.

I also have another business I’m thinking about approaching. That’s how we do it. We think about what price point we need to make this work and what kind of business this aligns with. It helps to be a local business selling to a local advertiser. You already have a relationship; they’re familiar with you and your product. They probably play the puzzles themselves, or at least they’ve seen them, so they know people are seeing them. Having that local connection definitely matters.

“It helps to be a local business selling to a local advertiser. You already have a relationship; they’re familiar with you and your product. They probably play the puzzles themselves, or at least they’ve seen them, so they know people are seeing them.”

You said the puzzles are doing well. What does that mean to you exactly? What were you expecting to happen, and did they exceed your expectations? How do you measure that?

Users are engaged for a pretty long time. I also consider the fact that when the puzzle was missing, six people took the time to email me and say, “Where’s my puzzle?” That, to me, is a really good indicator that they’re enjoying it. The puzzles have become part of their daily routine.

“When the puzzle was missing, six people took the time to email me and say, ‘Where’s my puzzle?’ That, to me, is a really good indicator that they’re enjoying it.”

That makes a lot of sense. Finally, what’s your favorite thing about PuzzleMe?

The cool thing is just how it works. Once you have it down, it works great. I love that we can see analytics, which is important if you’re selling it to somebody. You can say, “Look, they’re spending four minutes on this page, and during that time, your ad is right there.” I’m really glad that you include those kinds of things.

“I love that we can see analytics, which is important if you’re selling it to somebody. You can say, “Look, they’re spending four minutes on this page, and during that time, your ad is right there.” I’m really glad that you include those kinds of things.”

🧩 A New Take on Spelling Bee

Your monthly digest from the world of puzzles and games  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏
­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
View in browser



Dear Reader,

You’re reading the monthly newsletter from Amuse Labs, covering the world of puzzles, publishing, and updates to PuzzleMe™, the most advanced digital platform for smart games. 

GE Vernova Boosts Employee Engagement with PuzzleMe

GE Vernova, a global energy equipment manufacturer, is now utilizing PuzzleMe’s WordroW, a Wordle-style puzzle, to encourage regular usage of their internal company portal. The daily puzzle drives consistent engagement, nudging employees to interact with company content once they’re on the site.

Companies with employee intranets, training portals, or internal publishing systems can use PuzzleMe to transform plain internal content into interactive experiences that make communication effective. GE Vernova is a fantastic example of that use case inside of an enterprise environment.

The Guardian Launches Revamped Puzzle Experience

The Guardian, one of the world’s largest publishers, is now using PuzzleMe to power Sudoku and Word Wheel (their version of Spelling Bee) on their
revamped mobile app. This launch underscores the ease with which publishers can add high-quality puzzles to their existing platforms.

PuzzleMe’s design flexibility allows companies to customize existing puzzle formats for their needs. We created a fresh design for The Guardian’s Word Wheel puzzle that perfectly matches the app’s look and feel. Check it out by downloading The Guardian app on your phone.

Natan Last Documents the Past, Present and Future of Crosswords

We recently had the pleasure of chatting with Natan Last, a renowned crossword constructor for publications like The New York Times and The New Yorker, about his new book, “Across the Universe: The Past, Present and Future of Crossword Puzzles“. In the interview, we discuss the advice he’d have for new constructors, and the place of politics inside a crossword grid, and how crosswords have evolved into a tool for engagement.

When asked what he wants solvers of his grids to feel like, Last says, “I want them to feel pleasantly challenged. I want them to feel like the world is full of really different and interesting things.” For more insights on crossword construction from an experienced constructor, read the full interview here.

From the Crossworld

A recent Reddit thread on r/crossword had solvers discussing the personal rules they set for themselves. Here are some gems from the comments: “I let myself look up spelling when I know what the word means, but I refuse to look up synonyms or definitions.” Some are totally fine consulting maps for geography clues, while others consider that completely off-limits. It’s fascinating to see how every solver has their own puzzle ethics.

Registration for the Boswords 2025 Summer Tournament is now open for in-person and online solving. The tournament will involve solving five themed puzzles, and online solvers can compete in pairs using PuzzleMe’s multiplayer mode.

PuzzleMe Spotlight

A selection of updates from PuzzleMe, the most advanced digital platform for games

1. Now, Generate Large Crossword Grids with Magic Fill

PuzzleMe’s signature crossword construction feature, Magic Fill, has been a powerful tool for creating 5×5 mini crosswords till now. We’re excited to announce that Magic Fill now supports the creation of larger grids too, significantly expanding its utility.

Constructors can give the tool their must-have words, and magic fill will find the right layout and word combinations to make a perfect grid. This means professional constructors can now tackle more ambitious projects on PuzzleMe with greater ease and precision.

2. Create AI Puzzles from PDF Uploads

Did you know that you can upload a PDF or include URLs on PuzzleMe and get a quiz, crossword or word search puzzle based on its content? PuzzleMe’s AI analyzes the content of the files to instantly create interactive puzzles based on the provided material.

This feature is perfect for publishers looking to quickly transform articles into quizzes, educators wanting to create engaging assignments from online resources, or L&D teams aiming to gamify training materials directly from internal wikis or public documents. Try it out here.

3. Embed PuzzleMe Games In Learning Management Systems

We’ve enhanced PuzzleMe’s utility for corporate and educational clients with the new SCORM package integration. You can now export your PuzzleMe puzzles as SCORM (Sharable Content Object Reference Model) packages. This will allow puzzles to be integrated seamlessly into Learning Management Systems (LMS) and other internal platforms.

With the SCORM integration, internal communications teams can easily upload PuzzleMe puzzles directly to their company’s intranet or LMS, making it simple to incorporate interactive learning and engagement activities into employee training programs without complex integrations.

Puzzle of the Month

This month’s spotlight goes to Framer’s creative feature education crossword. The design company created a puzzle using their own product features as clues for their spring event.


About Us

Amuse Labs is the creator of PuzzleMe™, the leading digital platform for Smart Games. It is a B2B SaaS company trusted globally by brands and publishers, powering Crosswords, Sudokus, Jigsaws, Quizzes, Word Searches and more. Explore opportunities to partner by sending a note or applying if you’d like to work with us!

Amuse Labs

You received this email because you signed up on our website or contacted us.

Unsubscribe

Natan Last Documents the Past, Present and Future of Crosswords

We sat down with Natan Last, a prolific crossword constructor whose puzzles have appeared in major outlets like The New York Times and The New Yorker. Last, who has been constructing crosswords for over half his life, shares insights into his creative process, the evolving landscape of the crossword world, and snippets from his upcoming book, Across the Universe: The Past, Present, and Future of the Crossword Puzzle.

How did you first get into crosswords? What was your journey like 

I started as a high-school student as a solver. It started in AP U.S. History class. We’d have a free period afterward, and a few of us would sit together and solve The New York Times crossword. It was fun to see the collectivization of our knowledge. We couldn’t do it without sharing what we knew. I’ve also always been a doodler; I loved making mazes on graph paper in chemistry class. My dad’s a middle school math teacher, so graph paper was always around. So, boxy things came naturally.

The real spark ignited in high school when I was a tour guide at the Brooklyn Aquarium. You had to pick an animal to specialize in. All my friends picked the walrus, and I picked the seahorse. The seahorse class was like 20 minutes, not a lot of seahorse facts. So, I started doodling a rudimentary crossword and was hooked. It felt like drawing with words. Soon after, I downloaded Crossword Compiler and, as a sophomore, made a few rudimentary grids. I wrote a cover letter with my dad’s help and mailed them to Will Shortz. He accepted the second puzzle I ever sent and asked how old I was. To his credit, he was really interested in developing younger constructors. He encouraged me, complimented my clue writing, and suggested I go to the ACPT, which happened to move to Brooklyn where I’m from. Getting to meet all my heroes was great. I got hooked at that point.

When people solve your crosswords, what do you want them to feel?

I want them to feel pleasantly challenged. I want them to feel like the world is full of really different and interesting things. Especially for themeless puzzles, as I talk about in my book, they feel like mixtapes. I want a solver to feel the way I want a crush to feel when I send them a playlist of all my favorite songs, that these things cohere, they’re all interesting, but they’re all different. I want that sense that someone has curated an experience for them.

“I want [solvers] to feel pleasantly challenged. I want them to feel like the world is full of really different and interesting things.”

Q: Do you feel your personal voice or interests come through in your puzzles?

Definitely. I think I have a distinct voice. I’ve been writing puzzles for more than half my life, so my own tastes have changed. In high school, I was thrilled to put Simpsons characters in. Now, I think I have a clever clue writing style, but in terms of proper nouns, I’m very internationalist because of my work in immigration. I’m interested in words from different cultures and in singers, politicians, and novelists from different countries. That’s a big marker of my puzzles.

What advice do you have for new constructors?

It can be useful to mimic your masters at the beginning. I loved Elizabeth Gorski’s puzzles and Brendan Quigley’s themeless grids, and I tried to make puzzles that looked like theirs in grid shape and mimic their clue writing style – Brendan’s irreverent but clever style, and Frank Longo’s devilishly hard clues. Imitation is the highest form of flattery here; you learn a lot about the form by copying the masters.

“Imitation is the highest form of flattery here; you learn a lot about the form by copying the masters.”

Finding an actual mentor is also huge. The puzzle world is teeming with new and veteran constructors, so it’s easier than ever to find someone to shepherd you through the early process. This is probably more useful than ever because when I started, The New York Times was basically the only game in town. Now, my advice for young constructors is that figuring out where you want to send your stuff is just as important as what the stuff actually is. There’s a proliferation of outlets—blogs, Muse Labs for hosting your own puzzles. So, having a conversation with yourself and the crossword community about where your puzzles should go is a real help.

Is there enough stylistic diversity across different publications now when it comes to crosswords?

Absolutely, 100%. Now that I construct so many themeless puzzles for The New Yorker, I’ve had puzzles rejected by The New York Times where they explicitly say, “This feels more like a New Yorker puzzle. It’s more literary, maybe hipper in some ways.” Just like submitting to a poetry journal or news magazine, you want to read their stuff to get a sense of what they like. It’s the same with puzzles; you really want to solve a bunch to know the stable identity and voice of a given outlet.

How do your diverse interests, like poetry and policy advocacy, show up in your crosswords?

Cameron Austin Collins always says a good puzzle should feel like a full meal, with sides and mains and diverse cuisine. For me, a typical New Yorker puzzle might have a lot of poetic and literary references, but also references to heads of state in South Africa, or I’m more likely to put in DACA as a four-letter answer than some other constructors. That stuff inevitably creeps in because it’s part of who I am.

The part of my brain that loves crosswords is not entirely similar to the part that loves immigration advocacy, but there’s overlap in broad terms like problem-solving and a combination of rhetorical and mathematical thinking. They scratch similar itches, but what I’ve found is that working in advocacy for over 10 years has actually enabled puzzles to feel more like an art and stay in that art part of my world, the way poetry does. I don’t feel as much pressure for it to be more than that; it can feel like pure pleasure.

What are your thoughts on the place of politics within crosswords? Should puzzles be timeless or reflect current political inclinations?

It depends on how often the venue comes out. I loved Brendan Quigley’s early blog puzzles. I remember the day Sonia Sotomayor was confirmed to the Supreme Court, and the next morning, Brendan had a crossword with Sotomayor as an answer. He wasn’t just discussing current events; he was codifying it immediately in the crossword.

Every puzzle has its politics one way or another. I think there’s room for venues that are really responsive to current events and are upfront about that fact, just as there’s room for places that want to be timeless. Of course, puzzles will still include things like EDM for a long time, and hopefully, a brutal dictator isn’t as timeless as we’d want. I think using the puzzle as a spotlight for a constructor’s particular politics makes total sense because you’d get a different politics on a Monday from one constructor than on a Tuesday from another. I’m totally fine with that diversity of voice. It’s important to acknowledge that no puzzle truly avoids this question; it’s about looking at it head-on and honoring the constructor’s voice.

Every puzzle has its politics one way or another. I think there’s room for venues that are really responsive to current events and are upfront about that fact, just as there’s room for places that want to be timeless.”

Can you give us a teaser from your upcoming book about the history of crosswords?

I’m still so fascinated by the crossword craze of the 1920s, peaking in 1924 and 1925. There are images of crossword-print dresses, women wearing crossword stockings, and songs like “Crossword Mama, You Puzzle Me.” The crossword truly took the world by storm because, after World War I and the transition to an industrial economy, Americans had leisure time for the first time ever. They started playing games and holding crazy competitions like flagpole sitting and Mahjong. That energy is really exciting.

Another thing people can look forward to is how more stoic or conservative voices reacted. The New York Times in 1925 published a piece called “A Familiar Form of Madness,” decrying the crossword and saying, “Last year it was Mahjong. This year it’s crosswords. What will the kids think of next?” In fact, The Times refused to add a puzzle until World War II, until Pearl Harbor. So, people can look forward to that battle and how The Times has changed throughout its history—from decrying the crossword as a children’s game to seeing it as useful in World War II as a balm for people on the home front, all the way up to now, where games are such a fundamental part of The Times’ business model that people in the news desk joke that The New York Times is a gaming company with adjuncts. That evolution is particularly fascinating.

In tracing the history of leisure, do you draw parallels to today’s “distraction economy”?

Definitely, I think about it a lot. The fourth chapter of my book is a big politics chapter, tracing the puzzle’s role from being seen as a “bad distraction” in the ’20s and ’30s to a “useful distraction,” all the way to COVID, when puzzles became this thing we could all do to distract ourselves from a world-historic tragedy.

Crosswords, in particular, want to have it both ways. They feel like intellectual labor—answering trivia, writing—but ultimately, it is a frivolous game. Crosswords embody this contradiction as a distraction. If you see someone solving a New York Times crossword on their phone, it doesn’t feel the same as them playing Angry Birds or scrolling Instagram. But, as I write, over the past five to ten years, The Times‘ games team has become such an important source of revenue, almost a tech startup within this big institution. So, there’s a dark side: the same behavioral science instincts that make Instagram addictive recur in designing these games; we want people to be engaged.

At the same time, I write about how the puzzle can take us out of everyday distraction and connect us to our past. The Times used to have something called “Solver Stories,” which were beautiful. For instance, a woman cleaning up her recently deceased father’s papers found partially solved Sunday crosswords and finished them, sometimes even correcting his answers. Rather than being distracted from his death, she was able to pay attention to the things he was good at, like his knowledge of mythology. So, there are ways in which the puzzle brings us together. It’s a deep subject, and it’s hard to talk about because I’d like to use my phone less and be less distracted. Crosswords are yet another thing I can distract myself with and convince myself it’s a good kind of distraction. In some ways, it is.

How has software influenced your construction process? Are you a purist, or do you use tools that make crossword construction easier?

I definitely started on graph paper and pencil. There’s a part of me that believes starting on paper taught me a lot about the statistical structure of English words and where consonants tend to be. Placing black squares, which isn’t an automatable process, is something you learn a lot by starting on paper or with software.

So, I’m not a purist, but there are moments where the software can make the job seem too easy, especially from a fill perspective. There’s almost a slow food movement among some constructors who grew up on software; they’ll turn the software off for a challenging corner and try to fill it themselves to truly feel like they’re choosing every word. I use Crossfire and Ingrid. I don’t use any AI for construction; I don’t think it would be very good for many processes. I admire people like software engineers or scientists who create themes that an AI could never come up with. If I want to find all words that remain words if I add an “A,” writing a little script is fun and useful for seeing the full sweep. So that works in a complementary way. I also enjoy puzzles that an AI could never have come up with or software never could have helped with. It’s definitely both; I’m not a purist, but I’m also not a futurist. I think we’re in a nice middle ground.

And that’s to say nothing of distribution tools like Muse Labs. When people could embed puzzles on their own blogs, that really changed the game. I love how technology has made distributing puzzles easier and more widespread. I use it as an ambivalent tool in my own process.

How has your experience been with PuzzleMe?

I like it; I think it looks really good. It’s a good service to have a single, standardized way to display these things. One of the things I like most about it is that it enables all these blogs, which is huge. Also, the balance you strike between customizability and standardization is hard to achieve, but you do it well. I think about Margaret Farrar, who joined The New York World and realized the puzzle was chaotic. She standardized things, which enabled a lot of innovation. It’s like a poetic constraint: once you have the rule, you can innovate on top of it. PuzzleMe is similar; this standard way to display puzzles has allowed people to do weirder things because they have this base. That’s really nice.

What are your thoughts on the evolution of PuzzleMe?

It’s cool that you guys are a born international, born global company. I get asked all the time if there are crosswords in other languages, and thanks to you, there can be many more, which is awesome.

When and where can people buy your book?

The book comes out in November. Pushing pre-orders really helps authors because they signal to bookstores that there’s a lot of excitement. 

Is there anything else you’d like to share that we haven’t covered?

One thing I’ll say about the structure of the book is that the crossword world brings together people with really disparate interests. If you’re a computer or math head, you can think of the puzzle as a computational linguistic form. If you’re an arts or literary person, the puzzle is a curatorial object, and people use it to bring attention to aspects of culture they like. And if you’re a political animal, there are the ways the puzzle itself has politics, and then there are the interesting stories, like Mangesh’s or the World War II stories, about how the puzzle has shaped other people’s politics and political lives. So, the book covers those three sections: technology, art, and politics. What I love about puzzles is how vibrantly the community takes up each of those different causes.

The Ultimate Guide to Game Making Websites

Want to make a game website? This guide shows you which tools to use for different aspects of making a game website creation and how to get started. Whether you’re looking for no-code solutions or advanced coding environments for making a game website, we’ve got you covered!

Best Tools for Creating Your Own Game Website

Creating a game website requires the right set of tools. Each tool excels in a specific area to cover every aspect of game development. Whether you need stunning visuals, interactive puzzles, or a collaborative coding environment, there’s a tool that fits the bill:

  1. Best for Interactive Puzzles: PuzzleMe by Amuse Labs
  2. Best for No-Code Game Development: GDevelop
  3. Best for Classroom Use: Flowlab Game Creator
  4. Best for Collaborative Coding: microStudio
  5. Best for Visual Scripting: Construct 3

PuzzleMe by Amuse Labs – Best for Interactive Puzzles

create new puzzle pmm

Price: Free for non-commercial use, USD 250 for Professional Plan

Specifications:

Pros:

  • Customizable puzzles
  • Real-time collaboration
  • Educational and engaging content

Cons:

  • Price varies and may be high for small developers
  • Requires some learning curve to master all features

PuzzleMe by Amuse Labs stands out for creating engaging games. Supporting over 30 languages, it caters to a global audience and enhances engagement. Multiplayer capabilities enable real-time collaboration, adding interactivity that keeps players engaged. Its customizable and educational puzzles make it a valuable tool for adding engaging elements to any game site.

Rating:

  • Price: 3/5
  • Design: 4/5
  • Features: 4.5/5
  • Ease of Use: 4/5

GDevelop – Best for No-Code Game Development

GdevelopPrice: Free

Specifications:

  • No-code game engine
  • Supports 2D and 3D game creation
  • Drag-and-drop interface

Pros:

  • Free and open-source
  • Intuitive event system
  • Multi-platform publishing

Cons:

  • Limited advanced features for experienced developers
  • May require additional plugins for extended functionalities

GDevelop offers an accessible, no-code game engine for creating various own games, including 2D and 3D titles. Its drag-and-drop interface and intuitive event system simplify game development for game developers, even for those with no coding experience, making each project a game unique.

Although it may lack advanced features for seasoned developers, its free and open-source nature makes it perfect for beginners and hobbyists using windows.

Rating:

  • Price: 5/5
  • Design: 4/5
  • Features: 3.5/5
  • Ease of Use: 4.5/5

Flowlab Game Creator – Best for Classroom Use

Flowlab homepage screenshot

Price: Varies (educational discounts available)

Specifications:

  • No coding required
  • Unlimited games, levels, and objects

Pros:

  • Promotes collaborative learning
  • Visual tools for easy understanding
  • Suitable for teachers and students

Cons:

  • Limited to 2D game creation
  • May not offer enough depth for advanced users

Flowlab Game Creator is ideal for classroom use, promoting collaboration among students and enabling them to create games together. Visual tools help students grasp programming concepts without any prior coding experience, making it accessible for everyone.

Though primarily designed for 2D game creations and potentially lacking depth for advanced users, its educational discounts and unlimited game creation capabilities make it ideal for teachers and students in the steam world, especially for those using a pc.

Rating:

  • Price: 4/5
  • Design: 3.5/5
  • Features: 3/5
  • Ease of Use: 4.5/5

microStudio – Best for Collaborative Coding

microstudio homepage screenshot

Price: Free (paid plans available)

Specifications:

  • Real-time synchronization
  • Multiple programming languages

Pros:

  • Comprehensive development features
  • Easy collaboration with friends
  • Supports multiple programming languages

Cons:

  • Learning curve for beginners
  • Free version has limited features

microStudio excels in collaborative coding with real-time synchronization of project files, allowing simultaneous work on projects. Developers can choose from multiple programming languages, like microScript and Python, enhancing its flexibility.

Although beginners face a learning curve and the free version has limited features, microStudio’s comprehensive development suite makes it a powerful tool for collaborative projects.

Rating:

  • Price: 4/5
  • Design: 4/5
  • Features: 4.5/5
  • Ease of Use: 3.5/5

Construct 3 – Best for Visual Scripting

Construct 3 homepage screenshot

Price: Subscription-based (free trial available)

Specifications:

  • Web-based game development
  • Drag-and-drop interface

Pros:

  • No programming skills required
  • Extensive tutorials and resources
  • Flexible and accessible

Cons:

  • Subscription cost may be high for some users
  • Limited to web-based development

Construct 3 caters to those who prefer visual scripting, offering a flexible and accessible web-based development platform. Its drag-and-drop interface enables game building without programming skills, supported by extensive tutorials and resources for beginners. Start creating your game today with the help of an editor, applying logic that was created!

However, the subscription cost may be a concern for some users, and it is limited to web-based development. Despite these drawbacks, Construct 3’s intuitive interface and comprehensive resources make it an excellent choice for visual scripting.

Rating:

  • Price: 3.5/5
  • Design: 4.5/5
  • Features: 4/5
  • Ease of Use: 4.5/5

How to Choose the Right Game Website Creation Tool

Choosing the right game website creation tool can be daunting, given the vast array of options. Consider several factors to select a tool that aligns with your needs and goals. Determine your skill level and whether you prefer a no-code solution like GDevelop or a collaborative environment like microStudio.

Think about the type of games you want to create. Tools like Flowlab are ideal for educational environments, while PuzzleMe excels in puzzle games. Evaluate the platforms you intend to publish on, as some tools offer multi-platform support, enabling a broader audience reach.

Consider your budget and required features. Some tools, like Construct 3, offer extensive resources and tutorials but come with a subscription cost. Free tools like GDevelop provide a cost-effective solution but may lack advanced features. By assessing these factors, you can make an informed decision and choose all the tools for your game website creation needs.

Summary

In conclusion, the right tools can significantly impact your game website creation journey. From interactive puzzle creators like PuzzleMe to no-code game engines like GDevelop, each tool offers unique features that cater to different needs and skill levels. Understanding these tools’ strengths and limitations allows you to make an informed decision and select the one that best aligns with your goals.

Whether you’re an educator looking to introduce game development in the classroom or a developer aiming to create engaging games, the tools listed in this guide provide a solid foundation for success. Start creating your game website today and bring your game ideas to life with the right resources at your disposal.

Frequently Asked Questions

What is the best tool for creating interactive puzzles on my game website?

PuzzleMe by Amuse Labs is an excellent choice for creating interactive puzzles on your game website, as it provides customizable options and real-time collaboration features.

Which game development tool is best for beginners with no coding experience?

GDevelop is the best choice for beginners with no coding experience, as it offers a user-friendly drag-and-drop interface and an intuitive event system. This allows anyone to start creating games easily and effectively.

Can I use Flowlab Game Creator for educational purposes?

Flowlab Game Creator is well-suited for educational purposes, as it fosters collaborative learning and provides visual tools that enhance students’ understanding of programming concepts.

What makes microStudio suitable for collaborative coding projects?

microStudio’s real-time synchronization of project files and support for multiple programming languages make it an ideal platform for collaborative coding projects. This ensures seamless teamwork and efficient development.

Is Construct 3 a good choice for users who prefer visual scripting?

Construct 3 is an excellent choice for users who prefer visual scripting, thanks to its web-based platform, drag-and-drop interface, and extensive tutorials. This makes it highly accessible and user-friendly for those who want to create games without extensive coding knowledge.

Top Strategies for Gamification for Brands: Boost Engagement & Loyalty

Gamification for brands involves using game mechanics to engage customers and build loyalty. This approach can transform routine interactions into fun and rewarding experiences. In this article, we will explore why gamification works, show real-world examples, and offer practical strategies for incorporating it into your marketing efforts.

Key Takeaways

  • Gamification transforms everyday tasks into engaging experiences, boosting customer engagement and brand loyalty through points, badges, and leaderboards.
  • Successful brand examples like Nike+, Starbucks, and Netflix demonstrate how gamification can create community, enhance loyalty, and drive customer interactions.
  • Designing effective gamification strategies requires clear objectives, audience understanding, and the right game mechanics to maximize engagement and satisfaction.

Understanding Gamification for Brands

Gamification is the incorporation of game-like elements in non game contexts, transforming everyday tasks into engaging and rewarding experiences. Imagine earning points for your morning coffee purchase or receiving a badge for completing a fitness challenge. These are examples of gamification in action, and their primary purpose is to engage users with a rewarding experience that encourages continued interaction.

Key mechanics in gamification include points, badges, and leaderboards, which serve as visual acknowledgments of user achievements and foster a sense of community among participants. Instant feedback and rewards in gamification activate the brain’s reward system, transforming activities from chores into enjoyable challenges.

For brands, the immediate objectives of gamification are clear. It aims to increase engagement, drive customer loyalty, and raise brand awareness. Incorporating game-like elements into marketing strategies boosts customer engagement, enhances user experiences, and fosters deeper brand loyalty. This approach not only motivates users but also differentiates brands from their competitors.

Successful Examples of Brand Gamification

Exploring successful gamification examples from leading brands helps illustrate the power of gamification in innovative ways. These real-world instances demonstrate how gamification strategies can effectively encourage customers to enhance customer engagement and loyalty.

We’ll delve into Nike+ Challenge, Starbucks Rewards Program, and Netflix’s collaboration with PuzzleMe, showcasing how these brands have implemented gamification tactics to create engaging experiences and tackle exciting challenges.

Nike+ Challenge

Nike fuelband app screenshot

Nike+ has redefined the fitness journey by turning it into an exciting game. The Nike+ Fuelband and app encourage users to stay active by tracking their workout activities and offering achievements, badges, and social sharing options. This strategy motivates users to achieve personal goals and fosters a sense of community through competition.

The integration of leaderboards further enhances this experience, allowing users track to see how they stack up against others and encouraging friendly rivalry. Transforming fitness into a game, Nike+ has successfully kept users engaged with seamless integration and committed to their fitness goals.

Starbucks Rewards Program

starbucks reward programme screenshotStarbucks has mastered the art of customer loyalty through its highly successful loyalty program rewards program. Users accumulate loyalty points with each purchase they make to reward users. These stars can be exchanged for complimentary drinks and food items. The program includes tier levels that unlock greater rewards, encouraging repeat visits and fostering a loyal customer base of loyal customers.

The Starbucks app enhances the customer experience by offering personalized promotions, exclusive offers, and time-sensitive deals. Incorporating elements like points, badges, and challenges, Starbucks has developed a rewards program that significantly boosts customer loyalty and repeat business.

Netflix & PuzzleMe’s Interactive Advertisement

Netflix Does Gamified Ads using PuzzleMeNetflix Inc. collaborated with PuzzleMe to promote its new show, Zero Day, through an innovative gamified campaign. PuzzleMe created an interactive crossword puzzle themed around cybersecurity, resonating with the show’s content and engaging users uniquely. The gamified experience generated interest in the show and provided an engaging way for users to interact with the content.

This collaboration is a prime example of how gamification can be used in marketing strategies to create memorable experiences and drive customer engagement. Leveraging PuzzleMe’s interactive advertisement, Netflix captured the audience’s attention and enhanced promotional efforts.

Key Benefits of Gamification for Brands

Gamification offers numerous benefits for brands, making marketing feel less like advertising and more like an enjoyable activity. A significant advantage is increased customer engagement, with gamified content often leading to higher participation and interaction rates. Engaging and interactive content leads to higher conversion rates and better information retention among participants.

Another key benefit is enhanced brand loyalty. Gamification strategies often include reward systems that acknowledge and appreciate customer engagement, fostering a deeper connection with the brand and improving brand recognition. This increased loyalty is not only beneficial for customer retention but also for attracting new customers through positive word-of-mouth, including tangible rewards.

Gamification also motivates users and increases customer satisfaction, leading to a more positive overall brand experience. Leveraging gamified elements, brands create unique interactions that motivate users, differentiate them from competitors, and drive long-term loyalty.

Designing Effective Gamification Strategies

Creating a successful gamification strategy requires careful planning and a deep understanding of your audience. Effective gamification strategies start with outlining specific objectives that align with broader business goals. This ensures that the game mechanics enhance, rather than undermine, user engagement and satisfaction.

In the following subsections, we’ll explore the key components of designing effective gamification strategies: setting clear objectives, understanding your audience, and choosing the right game mechanics.

Setting Clear Objectives

The first step in designing a gamification strategy is to define clear objectives that align with your overall marketing strategy. These objectives should be specific, measurable, achievable, relevant, and time-bound (SMART), ensuring that they can be effectively tracked and assessed.

Setting measurable goals allows brands to evaluate the success of their gamification initiatives and make data-driven decisions to optimize strategies. Clear objectives not only provide direction but also help in maintaining focus on achieving desired outcomes, ultimately driving customer engagement and loyalty.

Understanding Your Audience

Understanding your audience is crucial for designing effective gamification strategies. Segmenting users based on behavior and preferences allows brands to tailor gamification tactics to specific customer needs. This personalized approach increases engagement and loyalty among users, as they feel more valued and understood.

Proper audience segmentation not only enhances user experience but also provides valuable insights for future marketing campaigns. Catering to diverse customer preferences and needs helps brands create engaging and effective gamified experiences that drive customer satisfaction and loyalty for their target audience throughout the customer journey. To gather accurate data on user behavior and trends, a Tik Tok Scraper can help brands analyze content interactions and preferences, supporting more targeted and effective gamified experiences.

Choosing the Right Game Mechanics

Selecting the appropriate game mechanics is essential for the success of a gamification strategy. Incorporating game elements, such as challenges and rewards, can significantly boost user participation and engagement. Interactive quizzes, training modules, and mini-games not only enhance user interaction but also provide insightful data for future strategies.

It’s important to choose game mechanics that resonate with the target audience’s motivations and interests to maximize engagement and generate interest. Aligning game elements with user preferences helps brands create compelling and enjoyable experiences that drive long-term loyalty and satisfaction.

Integrating Gamification into Digital Marketing

Integrating gamification into digital marketing strategies can significantly leverage gamification to enhance customer engagement and create more memorable digital engagement interactions. Using game mechanics like points, badges, and leaderboards creates engaging online experiences that encourage active participation. Gamified content, such as surveys and quizzes, can also encourage users to share personal information in exchange for rewards, providing valuable data for future campaigns.

The projected growth of the gamification industry, expected to reach $95.5 billion by 2030, highlights its importance for digital marketers. Incorporating gamification into digital marketing strategies boosts engagement, enhances customer experiences, and drives better business outcomes.

Leveraging Social Media for Gamification

Social media platforms offer a powerful avenue for enhancing gamification efforts and increasing brand visibility. Incorporating game mechanics like polls, quizzes, and challenges increases audience participation and fosters community engagement. User-generated content (UGC) is particularly effective in social media gamification, as it encourages users to share their experiences and promote the brand organically.

Collaborations with influencers and branded hashtag challenges can create viral marketing opportunities, further amplifying the reach and impact of gamified campaigns. Leveraging social media allows brands to create engaging experiences that drive customer loyalty and increase overall engagement.

Measuring the Success of Gamification Campaigns

Measuring the success of gamification campaigns is crucial for understanding their impact on customer engagement and loyalty. Tracking metrics such as engagement rates, conversion rates, and completion rates of gamified components provides valuable insights into user satisfaction and participation. Tools like Spinify offer real-time feedback and analytics, allowing brands to monitor and optimize their gamification strategies effectively.

Continuous tracking and optimization of gamification efforts lead to improved brand engagement and loyalty, fostering a deeper engagement and continued engagement. Analyzing data and making informed decisions helps brands enhance gamification strategies and achieve better business outcomes, increasing engagement.

Overcoming Challenges in Gamification

Implementing gamification strategies comes with its own set of challenges. Brands often face obstacles such as aligning gamification with their brand identity, addressing technical challenges, and ensuring data privacy. It’s essential to design gamification elements that enhance rather than undermine user engagement and satisfaction.

To overcome these challenges, brands should focus on creating engaging and respectful game elements, ensuring transparency in data usage, and addressing potential security and software risks. Proactively addressing these issues allows brands to successfully implement gamification strategies that drive customer engagement and loyalty.

Summary

Gamification is a powerful tool for enhancing customer engagement and loyalty. By incorporating game-like elements into marketing strategies, brands can create engaging and rewarding experiences that foster deeper connections with their audience. From setting clear objectives and understanding your audience to choosing the right game mechanics and leveraging social media, effective gamification strategies can drive significant business outcomes. Embrace the power of gamification to unlock new levels of customer engagement and brand loyalty.

Frequently Asked Questions

What is gamification?

Gamification is the exciting integration of game elements into everyday activities to boost engagement and enhance your experience. Embrace this concept to make learning and tasks more enjoyable and motivating!

How does gamification benefit brands?

Gamification significantly boosts customer engagement and brand loyalty by creating enjoyable and rewarding experiences. Embrace this strategy to elevate your brand’s connection with customers!

Can you give examples of successful brand gamification?

Absolutely, brands like Nike with its Nike+ Challenge, Starbucks through its Rewards Program, and Netflix using interactive ads like PuzzleMe showcase the power of gamification in engaging customers. These strategies not only drive loyalty but also create a fun experience that keeps users coming back!

What are the key components of an effective gamification strategy?

An effective gamification strategy hinges on setting clear objectives, understanding your audience, and selecting the right game mechanics. By focusing on these elements, you can create an engaging experience that motivates and drives participation!

How can social media enhance gamification efforts?

Social media can significantly boost your gamification efforts by enhancing audience participation and fostering community engagement through interactive features and user-generated content. Embrace these tools to create a more dynamic and connected experience!

Free Printable Word Search Puzzles for Adults

Looking for engaging and challenging word search puzzles to print for adults? Whether you’re seeking a relaxing activity or a way to sharpen your mind, we’ve compiled a selection of free printable adult word search puzzles that cater to various interests and difficulty levels.

Why Choose Printable Word Search Puzzles?

Printable word searches offer a convenient and accessible way to enjoy puzzles without the need for digital devices. They are perfect for:

  • Unwinding after a long day
  • Enhancing vocabulary and cognitive skills
  • Providing entertainment during travel or leisure time
  • Engaging in a screen-free activity

Upcoming Printable Word Search Topics

Stay tuned for our upcoming collection of printable word searches for adults on the following themes:

Classic Literature Printable Word Search

Dive into the world of timeless novels and authors.

World Geography Printable Word Search

Test your knowledge of countries, capitals, and landmarks.

Historical Events Printable Word Search

Explore significant moments that shaped our world.

Each puzzle will be available for free download and printing, complete with answer keys to assist you in your solving journey. You can also generate your own Word Search with AI using PuzzleMe, and print a puzzle on a topic of your choice.

Other Sources for Free Printable Word Search Puzzles

Here are some reputable websites offering a variety of printable word find puzzles for adults:

  • Puzzles.ca: Offers a diverse range of puzzles with hidden messages, suitable for adult solvers.
  • Reader’s Digest: Features themed puzzles that cater to various interests and skill levels.
  • Puzzles to Print: Provides a collection of puzzles with answer keys, ideal for both casual and avid puzzlers.
  • Word Search Addict: Offers printable puzzles with varying themes and difficulties.
  • Puzzle Books Plus: Features large print puzzles, making them accessible for all ages.

Conclusion

Whether you’re a seasoned puzzler or new to the world of word searches, these free printable word puzzles for adults offer a delightful way to challenge your mind and enjoy some leisure time. Keep an eye out for our upcoming themed puzzles to add to your collection.

Solve Word Search Puzzles Fast | Best Tools, Scanners & Tips

Word Search puzzle

Trying to solve word search puzzles faster? Whether you’re stuck on a tricky grid or just want to boost your speed, this guide introduces the best word search help solvers and techniques to help you solve and search with ease. These tools work as word search answer finders and can scan, identify, and highlight answers for you in seconds.

If you’re looking for a word search maker instead, you should try PuzzleMe by Amuse Labs. We’ve just given our Word Search interface a brand-new look and solvers seem to love it. Create an AI-generated Word Search in seconds with PuzzleMe.

Best Tools to Solve Word Search Puzzles Instantly

Skip the frustration with these top-rated word search solution finders. They work online or via mobile and include features like real-time recognition, scanning, and auto-solving:

Word Search Scanner and Solver 12+ (iOS)

  • Features: Uses 4K live preview and OCR to scan puzzles from paper or screen. It’s a powerful word search answer key scanner with both auto and manual word tracing.
  • Best For: Solving printed puzzles from magazines, books, or classroom handouts on iPhone or iPad.

Word Search Solver (Android)

  • Features: Enter the puzzle grid and word list manually or with image input. It then highlights all matches within seconds.
  • Best For: Android users needing a fast and accurate word search cheat scanner.

Solve Word Search Online

  • Features: This web-based solve and search tool lets you upload an image, enter the grid and word list, and find answers instantly.
  • Best For: Solving puzzles without downloading any apps.

Word Search Solver AI Omniglot (iOS)

  • Features: Uses AI-based OCR to scan and solve puzzles up to 15×15. It’s a reliable word search help solver on iOS.
  • Best For: Solving puzzles quickly when you’re on the go.

Manual Word Search Solving Tips That Actually Work

Want to solve without tech? These proven tips will help you find a word answers faster:

  • Start at the Edges: Scan from corners and borders before moving inward:
  • Comment
    byu/IDontBelieveMe from discussion
    inIWantToLearn

  • Highlight Instead of Crossing Out: It helps to keep track of found words and avoid visual clutter.
  • Look for Rare Letters: Letters like Q, X, and Z stand out in a grid and often anchor words.
  • Scan in All Directions: Words might appear horizontally, vertically, diagonally, or backwards. Be methodical.
  • Break Words into Patterns: Spotting common suffixes like “-ing” or prefixes like “un-” makes scanning easier.

Community-Recommended Word Search Solvers from Reddit

Redditors have built and reviewed several word search tools. Here are a few resources worth exploring:

More Mobile App Options for On-the-Go Solving

Conclusion

No matter your skill level, these tools and techniques can help you solve word search puzzles faster and smarter. Use a word search answer finder app for speed, or apply manual techniques to sharpen your focus. Whether you need a word search solution finder, a mobile word search cheat scanner, or a simple way to find a word answers—you’re now equipped to do it all.

🧩 A Fun New Game by LinkedIn


<!doctype html>

 

Your monthly digest from the world of puzzles and games  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏
­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
View in browser



Dear Reader,

You’re reading the monthly newsletter from Amuse Labs, covering the world of puzzles, publishing, and updates to PuzzleMe™, the most advanced digital platform for smart games. 

LinkedIn Launches Yet Another New Game

LinkedIn has expanded its foray into puzzles with the introduction of Zip, a fresh puzzle designed to test users’ problem-solving abilities. The core objective is simple: connect numbered cells in sequential order by drawing a continuous path, ensuring every cell within the grid is covered.

Building on the success of previous games like Queens and Tango, Zip aims to offer a quicker and more accessible puzzle experience. The difficulty is ramped up through the week, from a gentle mental workout on Mondays to a strenuous challenge on Sundays.

What Feels More Meaningful, Sudoku or YouTube?

A new study by the University of Toronto in collaboration with Amuse Labs revealed an interesting insight about puzzles and leisure: When compared to passive activities like watching YouTube videos, tackling challenging sudokus led to a greater sense of meaning for participants without sacrificing enjoyment.

Our frontend engineer Srishti Agarwal helped the researchers create experiments involving sudoku puzzles. Participants found puzzle-solving, an effortful leisure activity, to be uniquely both meaningful and enjoyable, highlighting the potential of puzzles for driving intrinsic engagement. Dive deeper into the preprint here, or read a summary on this twitter thread.

ACPT Uses PuzzleMe’s Online Multiplayer Mode

The American Crossword Puzzle Tournament (ACPT) was held earlier this month. Congrats to Paolo Pasco for winning the tournament the second time in a row! This year, online participants solving in pairs were offered a seamless, out-of-the-box multiplayer experience with PuzzleMe. Simply logging into their accounts allowed partners to immediately begin collaborating on puzzles.

PuzzleMe’s powerful multiplayer functionality opens up exciting possibilities for publishers and corporations looking to foster engagement and community among their audiences. Whether you’re looking to gamify employee training or build audience loyalty, get in touch with us to accomplish your engagement goals.

From the Crossworld

The Boswords 2025 Spring Themeless League is currently underway, and you can still register to participate. The online version of the tournament is powered by PuzzleMe’s contest mode. You can also catch the latest livestream for the fifth week of the league.

The second edition of CrosswordCon, a conference about crosswords, was held earlier this month. We were most excited about the talk by Evan Birnholz about the process of crafting his Sunday Crosswords for The Washington Post. The online experience for these intricate puzzles is powered by PuzzleMe, and often involves delightful special effects.

PuzzleMe Spotlight

A selection of updates from PuzzleMe, the most advanced digital platform for games

1. Share Your Puzzles on Slack, Medium, Reddit and More

We’ve been working to integrate PuzzleMe with a broad range of platforms so you can publish your online puzzles anywhere. We recently released a revamped Publish page to help you discover all the platforms that PuzzleMe now supports for distribution.

Did you know that you can embed PuzzleMe games on your Medium profile, share them within Reddit communities, and even integrate them into your team’s Slack workspace? The redesigned publishing experience will help you discover all the places you can take your puzzles. Let us know if we’re missing your favorite platform, and we’ll take it up next.

2. A Revamped Word Search Experience

We’ve given Word Search a sleek and contemporary redesign, enhancing the visual appeal and user experience. See the updated design in action on Morning Brew’s latest puzzle and explore how this refreshed design can engage your audience.

Offerings like interactive Word Searches with multimedia elements and online Jigsaw puzzles can attract a broader demographic, including those who prefer visual formats or may face language barriers. Ready to explore how incorporating such diverse puzzle formats can enhance your audience engagement strategy? Connect with us today to discuss the possibilities.

3. PuzzleMe’s AI Chatbot For Instant Help

Need quick answers about PuzzleMe or its features? Our brand-new AI-powered support chatbot is here to assist you. The bot has been fine-tuned for PuzzleMe, and will compose a concise answer for whatever question you have. Our early users have been very pleased with the results.

With the support chatbot, you can get instant responses to your queries, day or night. This is the easiest way to navigate the PuzzleMe documentation and get the answers you need. Give it a try today and experience the convenience of immediate PuzzleMe support at your fingertips.

Puzzle of the Month

This month, we’re highlighting a beautifully crafted 15×15 wedding crossword. What makes this puzzle unique is its clever integration of personal details and romantic wordplay, making it a memorable and engaging experience.


About Us

Amuse Labs is the creator of PuzzleMe™, the leading digital platform for Smart Games. It is a B2B SaaS company trusted globally by brands and publishers, powering Crosswords, Sudokus, Jigsaws, Quizzes, Word Searches and more. Explore opportunities to partner by sending a note or applying if you’d like to work with us!

Amuse Labs

You received this email because you signed up on our website or contacted us.

Unsubscribe

Christmas Crossword

Description

Christmas Crossword is a printable crossword puzzle created on PuzzleMe. Solve it online or print it to solve offline. Create your own puzzles using PuzzleMe by Amuse Labs.

🧩 New: Generate AI Puzzles From Links and Documents!


<!doctype html>


 

Your monthly digest from the world of puzzles and games  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏
­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­
View in browser



Dear Reader,

You’re reading the monthly newsletter from Amuse Labs, covering the world of puzzles, publishing, and updates to PuzzleMe™, the most advanced digital platform for smart games. 

Generate Puzzles from Links, PDFs with PuzzleMe AI

Over the past few months, we’ve seen creators from around the world use PuzzleMe AI to create puzzles on a variety of topics. With our latest release, you can now generate a crossword, quiz, or word search instantly by simply pasting a link or uploading a PDF.

PuzzleMe AI analyzes the content of any webpage or document to create engaging puzzles that directly relate to the given material. Publishers, educators, and corporate trainers can now transform their existing content into interactive experiences without any puzzle-construction expertise.

TAPinto Boosts Local News Engagement with Games

Our recent interview with Mike Shapiro, founder of TAPinto, contains valuable insights into franchising models for local news and the integration of games into local publications. Shapiro highlighted the overwhelmingly positive audience response, noting that readers regularly email to express appreciation for the games.

“We are really happy with the partnership with Amuse Labs,” Shapiro said, “We can see that readers are playing the games, not only from the statistics, but we’ve got emails from readers. They seem to be really enjoying it.”

Tamil Puzzles Go Live with Seithi MediaCorp

We’re thrilled to announce the launch of Tamil puzzles, specifically Word Search, Word Flower and Sudoku, on Seithi Mediacorp. This partnership is aligned with our commitment to language diversity and global accessibility.

PuzzleMe supports puzzle creation in over 35 languages worldwide, including French, Arabic, Japanese, and now Tamil. This multilingual capability allows publishers to connect with diverse audiences in their native languages, dramatically expanding the reach and impact of puzzles.

From the Crossworld

The annual ORCA Awards results are in, celebrating excellence in crossword construction. Congrats to Christina Iverson for winning the “Constructor of the Year” title. Check out the winning puzzles as well as nominees for a curated list of crosswords worth solving from last year.

The American Crossword Puzzle Tournament (ACPT) will take place online and in-person on 4-6 April. You can still register for the virtual event. Virtual participants who opt to solve in pairs will be able to use PuzzleMe’s multiplayer mode to collaborate in real-time, regardless of whether they’re together in person. You can catch the livestream on ACPT’s Youtube channel.

PuzzleMe Spotlight

A selection of updates from PuzzleMe, the most advanced digital platform for games

1. Monetize Puzzles with Rewarded Ads

Boost your monetization strategy with our new rewarded ad feature that integrates video ads into your games without hampering player experience. Publishers can now serve short advertisements (programmatic or direct) to players in exchange for hints, reveals, or other in-game benefits.

This voluntary ad engagement model has the potential to supercharge monetization, offering 4x higher CPMs than traditional display ads. Reach out to us today if you’d like to explore advertising opportunities that fit neatly into your existing puzzles.

2. Get Hints on KenKen Puzzles

If you haven’t heard of KenKen yet, it’s like sudoku, but much more math-y. The idea is to fill the grid with numbers such that the numbers in a cage match the math operation and result for that cage.

The Boston Globe recently launched KenKen for their audience, and we’ve developed a new hint feature that enhances the solving experience without diminishing the challenge. Players can now request targeted hints that guide them toward solutions based on their progress. Try this new feature, live now on The Boston Globe.

3. Distribute PuzzleMe’s Interactive Ads with Google Ad Manager

Take your advertising strategy beyond ignored banner ads with our new interactive ad capabilities, now directly on Google Ad Manager. Publishers can now serve interactive ads through Google Ad Manager. This gives them the ability to harness the power of Ad Manager while delivering a uniquely gamified experience for advertisers.

Brands like Netflix have reported significantly higher engagement metrics on our interactive ads, and we’re excited to see how you use them. If you have a brand or sponsor looking for an eye-catching brand awareness campaign, reach out to us today.

Puzzle of the Month

This month’s featured puzzle is all kinds of colorful. What begins as a simple color identification exercise evolves through increasingly sophisticated stages, requiring players to identify subtle hues.


About Us

Amuse Labs is the creator of PuzzleMe™, the leading digital platform for Smart Games. It is a B2B SaaS company trusted globally by brands and publishers, powering Crosswords, Sudokus, Jigsaws, Quizzes, Word Searches and more. Explore opportunities to partner by sending a note or applying if you’d like to work with us!

Amuse Labs

You received this email because you signed up on our website or contacted us.

Unsubscribe